The Fountain of Youth, a spring that supposedly restores the youth of anyone who drinks or bathes in its waters, is an age old tale that everyone wished was true. Because ageing is inevitable, we fantasize about this “reversed ageing” myth as reflected in several movies like “17 Again,” “Cocoon,” “Tuck Everlasting,” “Big,” “Freaky Friday,” “Monkey Business,” “Eternal,” and a lot more. After all, who would want to look old and see wrinkles all over their face?

The truth is when we reach our late twenties, signs of ageing start to manifest on our skin. With all the stress and bad habits that come with our hectic, modern lives, we are aging faster than ever before. This makes us fantasize even more about the existence of the “fountain of youth” or even a time machine that could bring us back to our younger days. Sad to say, these myths are just make-believe and are outright impossible.

Living young, however, was just a dream before that is becoming a reality today. This is because in the last 5 to 10 years, there have been innovations that can pause the ageing process of our skin. And this is the highlight of Watsons Philippines’ latest campaign: #KissAgingGoodbye. The leading beauty and wellness store is putting the spotlight on anti-aging products which could as much serve as our “fountain of youth” these days.

During the launch of the #KissAgingGoodbye campaign on Thursday, August 4, at Watsons Podium, Host and Wastons Brand Ambassador Patty Laurel-Filiart asked the members of media who were present several questions for a quick survey. All they need to do is to say if the statement is fact or myth.

1. To prevent the signs of ageing, the early use of anti-aging products the better.

Answer: FACT. This is actually the case in prevention of ageing.

2. The more expensive the anti-aging product, the more effective it is.

Answer: MYTH. Many effective ingredients of anti-aging can be found in reasonably-priced products.

3. Once the signs of ageing started to show it’s too late to change it.

Answer: MYTH. We can always improve things.

4. The rate at what we age is based on our genes.

Answer: FACT. Genes do play a role in ageing but there are other extrinsic factors such as sun, smoking and pollution.

5. Wrinkles are formed by frowning and smiling.

Answer: FACT. But the real culprit is your skin’s diminishing elasticity.

Here are the ins and the outs of anti-aging according to Watsons:

Looking good when you’ve been bad- that’s the first challenge most of us face. We abuse our bodies in our younger years with long days at work and late nights out, to the point that wrinkles, circles, saggy skin, and dark spots can seem almost inevitable. Thankfully, they’re not. If you just take the right measures early on, you can prevent the physical manifestations of aging from ruling your future regardless of your past. To help you kiss those wrinkles goodbye, try L’Oreal Dermo Expertise Revitalift Range—a skin care solution inspired by laser, that promises younger looking skin in 4 weeks! Or bring back your baby skin with Collagen by Watsons Intensive Nourishing Facial Mask, enriched with Collagen and Vitamin E to repair dryness and enhance skin’s elasticity.

Feeling so great inside it shows on the outside- that’s the second lesson in keeping yourself young. Topicals and creams are a great start to your anti-aging regimen, but stop there, and you’re only scratching the surface. A lot of the signs of aging we see on the outside is caused by the body breaking down on the inside. Calcium deficiency and lack of collagen are two common culprits. To help prevent a haggard look, you should give yourself the added nutrition you need in the form of food supplements and ingestible beauty aids. One of Watsons’ favorites is the iVi Collagen Ready-To-Drink, with 10,000 mg of Collagen that helps smoothen fine lines, and lighten dark spots for that forever-young glow.

Watsons kicks-off the campaign against aging by putting the spotlight on anti-aging products and coming up with great deals and attractive discounts beginning August 4 to September 21, 2016 in all Watsons stores and SM Beauty Section nationwide.

Watsons Marketing Director, Ms. Viki Encarnacion, explains, “The Kiss Aging Goodbye campaign is what Watsons is all about. It’s an educational effort with a two-pronged approach, teaching our customers how to prevent the negative effects of aging by taking care of themselves inside and out. We are literally helping people ‘Look good. Feel great.’ And it’s a wonderful thing.” Here’s how the two-pronged approach works.

To sum it up, here are three things to remember about the #KissAgingGoodbye campaign:

1. If you want to keep your beauty longer, keep your beauty bases covered from nutrition to skincare, inside and out.
2. You’re never too young to start looking old. Start preventive maintenance in your early 20s. If that ship has sailed, start as early as now.
3. There’s no better place to start your anti-aging regimen than the store that always brings you great beauty advice, amazing products, and fantastic prices–Watsons!

For more updates on the #KissDatingGoodbye sale, like Watsons Philippines Facebook page at www.facebook.com/watsonsph.

Here are videos from the event:

Watsons Ambassador Patty Laurel Filiart Hosts the #KissAgingGoodbye Campaign

The Facts and Myths on Ageing Revealed During the Watsons #KissAgingGoodbye Launch

Watsons Highlights Anti-Aging Products via the #KissAgingGoodbye Campaign

Here are more photos from the event: