It was in 2012 that Watsons launched “Switch & Save,” a campaign that helps consumers save more money by giving a more affordable alternative in personal care products and now with everyday vitamins, supplements, and medicines. By switching to Watsons products, smart shoppers discovered that they can save up to 80% without sacrificing the quality of the leading brands that they used to purchase.
The campaign was a resounding success as Watsons customers all across the country made the switch, changing out their toothbrushes, tissues, lotions, shower gels, shampoos, and more for the affordable, high quality Watsons alternative. After all, these are products that we use daily that’s why consumers easily noticed that its quality is at par with the leading brand and the only difference is the price.
With such great momentum behind the movement, Watsons decided to expand the campaign to the pharmacy. Launching Watsons Generics in 2014, Watsons was able to bring that same promise of affordable quality to Filipinos everywhere. Imagine multivitamins, paracetamol, gluthathione and other beauty supplements, and even prescription medicines being sold with as much as 80% lower than the price of the leading brand, we are talking about huge savings here that can enable you to take that vacation that you always longed for.
But even with so many switchers on board, not everyone seemed to be convinced. The notion that “cheaper means lower quality” had some shoppers resisting the change. Yet the Watsons team knew the truth–that with their products’ amazing quality, most people wouldn’t even feel the difference. That’s when a big idea was born, The Switch Test. The team would mount an in-store activity that asked shoppers to compare Watsons to the leading brands. The hitch–they’d have to do it blind. Without being able to see the brands, customers were asked to try out two products and choose the one they would rather buy. From body scrubs to hair irons, shoppers felt their way through the Watsons selection, and the results were overwhelming.
8 out of 10 shoppers chose the Watsons Label product over the leading branded counterpart, an amazing testament to Watsons quality. But the surprises didn’t end there. When informed of the savings they could get with Watsons label, the remaining shoppers who at first chose the leading brands were also convinced to make the switch. With results like these, the team knew that they were on to something big. The next challenge was to bring the same experience to more people.
Gathering together Watsons six celebrity endorsers–Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Kylie Padilla, Lorna Tolentino, and Edu Manzano–they put them all to the Switch Test. Running the same blind test used in stores, Watsons asked each of the celebs the simple question, “What’s the difference between these two products?” Their verdict- none! Not even our discerning endorsers could tell the difference between Watsons products quality and the leading brands’. There was, however, one big change they all noted. If you switch to Watsons, you can save up to 80%.
Catch the 6 Watsons celebrity endorsers in the brand new “Switch and Save TV commercial” to air on TV very soon!
For the mean time, watch the “Switchers Feud” game where Christian, Tessa, Iya, Kylie, Lorna, and Edu each teamed-up with some members of the media in a battle of survey knowledge below:
Team Kylie vs Team Iya
Team Tessa vs Team Christian
Team Edu vs Team Lorna