Surprise visit in Watsons Stores of celebrities like Tessa Prieto-Valdes, Patty Laurel-Filart, Iya Villania-Arellano and Christian Bautista, delight shoppers and encourage them at the same time to “Switch and Save”–choose high quality products that cost up to 80% cheaper than other brands.
The latest store visit campaign happened last August 25, 2015 in the afternoon at Watsons SM Mall of Asia branch where Edu Manzano and Lorna Tolentino were spotted mingling with the customers. The two veteran actors, by the way, are brand ambassadors for Watsons Generics. It is through their influence that Filipinos can be educated about their different health options, which will promote Watsons drive to address the gaps of health literacy in the country.
The two celebrities surprised shoppers as they proudly wore the Watsons uniform and helped them choose the best value products especially at the pharmacy section.
They even played a mini-game where shoppers were asked several questions and given the choice between SAVINGS or QUALITY.
“We launched a new TVC last month (you can watch it at the bottom of this article) with the same story that challenges you – when it comes to choosing medicines, are you for SAVINGS or QUALITY? And how you can get both simply by buying Watsons Generics. You can save up to 80% and get over 170 years of pharmacy experience on its wide range of quality medicines,” relates Edu.
But more than their influence, Edu and Lorna are also role models when it comes to being proactive about taking care of one’s health.
“As we age, we have to take extra care of our bodies, so I make sure that I have a stock of Watsons Multivitamins + Iron regularly to boost my immune system. In the mornings I have the Calamansi Flavored Psyllium Fiber thats tangy and good for digestion,” the actor added.
“For my body pains, I take Watsons Generics Paracetamol especially kapag pagod at puyat from tapings.”
Edu also suggests the Cranberry capsules which is suitable for urinary tract infection and Luyang Dilaw for overall wellness.
Just like Edu, Lorna, takes vitamins regularly, “to boost my immune system, I take Ascorbic Acid, especially now na tag-ulan dahil mas madali tayo magkasakit and siyempre kapag puyatan sa taping or shooting.
To maintain her youthful glowing skin, Lorna credits Watsons Glutathione, Vitamin E and Hyaluron Collagen Powder. “Kailangan healthy and beautiful ka rin from the inside,” the grand slam actress revealed.
For families on a tight budget, healthcare often takes a backseat to more basic needs such as food, and paying the bills. Based on a recent study done by Nielsen, a Filipino family spends only 5 percent of its income for medicines and health-related services.
With Watsons Generics, Filipinos do not need to choose between SAVINGS and QUALITY as it assures customers of quality medicine backed by over 170 years of pharmaceutical experience while giving them as much as 80 percent in savings.
The generic drugs carried by Watsons Generics are all manufactured by trusted pharmaceutical partners and undergo a 5-step quality assurance process.
“We aim to help families by giving them more healthcare options and the ability to purchase affordable, high-quality medicines. This will not just give them access to quality healthcare products, they will also be able to focus their finances on other important matters,” said Danilo Chiong, Health Business Unit Director of Watsons.
The Watsons Generics line includes maintenance medicines for diabetes, hypertension and cholesterol, antibiotics to fight off the common bacteria, dietary supplements for skin enhancement, anti-ageing and over-all wellness, basic vitamins, oral analgesics, and other over the counter medicines.
“In the Philippines, Watsons has always been known for our branded beauty products, but with the launch of Watsons Generics our customers now don’t have to go elsewhere to buy their medicine,” says Karen Fabres, Watsons senior marketing manager.
Just like the Watsons’ celebrity ambassadors you too can maximize your purchasing power–because you can get as much as 80% savings when you buy Watsons Generics–allowing you to properly take care of your health and spend more on the things you really want in life.
For more information on Watsons’ “Switch and Save” campaign and to get updated with the latest promos and offerings, like Watsons Philippines’ official Facebook page at www.facebook.com/WatsonsPH