But what do Tiger Woods, Manny Pacquiao and Kobe Bryant have in common that the popular sports shoe and apparel company picked them as endorsers? The answer is simple – they are the current sports icon in their respective genres that people emulate as their role models.
And did you know that the last bout between Pacquiao and Marquez was a big hit in tv and in the ring? HBO earned $20.2 million in pay per view revenue while the Mandalay Bay Events Center in Las Vegas earned $3.3 million from paying public. Both has set new records.