ABS-CBN Starts 2016 on Top of Ratings Game

ABS-CBN starts off 2016 on the right note as the Kapamilya network remains the most watched TV network in the country last January after the station garnered an average audience share of 43% from combined urban and rural homes vs GMA 7’s 36%, according to recent data from Kantar Media.

ABS-CBN January

ABS-CBN kept a stronghold of the primetime block hitting an average audience share of 48% nationwide versus rival’s 33%. The station’s afternoon block also garnered a 42% nationwide rating versus GMA’s 37%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Still topping the list of most watched programs during the previous month is “FPJ’s Ang Probinsyano” with an average national TV rating of 39.8% followed by “Pangako Sa’Yo” with 31.4% which tied at second with weekend top-raters “Maalaala Mo Kaya” and “Wansapanataym.” “Dance Kids” maintained its good showing (29.8%) at third place.

Primetime newscast “TV Patrol” continues to be the choice news source of majority of the Filipinos as the only news program in the Top 10 programs of January, landing at the fourth spot with an average national TV rating of 28.7%.

Two new programs also debuted strongly in January. “Pilipinas Got Talent Season 5” averaged a rating of 26.6% while late morning feel-good series “Be My Lady” earned a remarkable 18.3% rating, almost 10 points higher than competition. “Rated K” (24.3%) and “Home Sweetie Home” (24.1%) rounded up the Kapamilya programs in the Top 10.

“It’s Showtime” (16.1%) was also able to regain the lead in the weekday noontime slot as its rival show’s rating dropped to 15.2%.

ABS-CBN also fared better than its competition in other territories such as Balance Luzon (areas in Luzon outside Mega Manila) where it scored a national average audience share of 45% vs GMA’s 36%; in Visayas with 54% vs rival’s 26% and in Mindanao with 55% vs GMA’s 27%

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

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36 Comments on ABS-CBN Starts 2016 on Top of Ratings Game

  1. Many individuals top off on pointless objects simply because they’ve
    deals plus they believe that is protecting them a great deal of income.

  2. angelo gonzales // February 5, 2016 at 9:17 pm //

    GMA always the best.that is the truth!

  3. angelo gonzales // February 5, 2016 at 2:05 pm //

    GMA pa rin!

  4. Mga KAPUSO stars lipat na kayo sa abs-cbn. Palubog na kasi ang GMA7..puro lang kasi aldub ang priority nila..hahahaha

  5. mga MONGOL na PUSAKAL fantards lang ang naniniwala sa KANTAR bwahahahahaha

  6. Ang Little Nanay ng GMA, pinakakain ni Paloma(Ang Probinsyano). ng quek quek bagsak na bagsak ang rating

  7. paano naman aku di maniwala sa kantar, sa mindanao bihira kalang maka rinig sa Tv na GMA, siguro may portion lang sa mindanao na GMA pinapanuod but mostly ABS CBN!!!
    Sa Cebu ganuon din #realitycheck

  8. kasinungalingan ang ratings….di kapanipaniwala

  9. Anonymous // February 3, 2016 at 5:14 pm //

    tapos na laban:-[ :-[

  10. Just wow audience share in Mindanao 55 percent… knowing na hindi pa nakakasagap ng malinaw na signal ng iba sa free tv lalo na siguro kung mas malinaw din tulad ng Siete.

  11. INODORA X // February 3, 2016 at 6:25 am //


  12. Karamihan talaga Sa Province Abscbn ang pinapanuod.Kahit ano pa sabihn ninyo mag Kaposplad.Abscbn parin ang No.1 Agbayaran hhahahaaha.
    Kaya kayo kinakasuhan dahil Lagi ninyo Bibabayaran angagbayaran

  13. Abscbn talaga No.1 Broadcasting television in Philippines .Wala ng iba. Mapa Abroad man.

  14. wag mawalan ng pag asa mga kapatid…..malapit na tau maging no.2…..gogogo….

  15. Anonymous // February 3, 2016 at 1:00 am //

    What about Lizquen movie”Just The Way You Are”, did not score a direct hit on viewers, last year….FilAm newspaper

  16. Number 1 ang ABS sa probinsya…sa mga taong bundok, caveman at mga ita kaya tuloy mga artista nila mga ulikba din katulad ni Kathryn Bernardo at Onyok. bwahahahahahahahahah

  17. kahit na ilang beses nyo pang ipost na number 1 sa KANTAR ang ABSCBN, wala pa ding maniniwala kungdi ang mga MONGOL na PUSAKAL fantards. Deadma ang sambayanan at mga advertisers sa manipulated ratings ng KANTARANTADUHAN……bwahahahahahah



  18. Number 1 ang GMA sa mega manila, kung saan pinaka maraming squatter na fan ng GMA. Class D and Class E does not have the same buying power as Class ABC, which has been consistently and ABS CBN stronghold. Fact.

  19. eru ikaw bobo kung abs mayari ng sky cable bakit may gma channel dun. kung ako naman mayari ng sky bakit ko hahayaan ang competitor ko na magpalabas ng mga shows nila. and one more thing if u have cignal cable kantar is also doing the survey on it walang agb dun baka sabihin mo pagaari rin abs un. if sa abs din un isa lang ibig sabihin nun successful ang abs also to include digital broadcasting na ang abs. samantla ang gma analog pa rin. baka di mo alam kung ano ang hd tv hahaha

  20. TFCkapamilya // February 2, 2016 at 10:34 pm //


  21. mapait talaga ang amplaya mga kapusucks!!!

  22. At Loi // February 2, 2016 at 9:01 pm // syempre sa KANTAR mag subscribe yang mga cable channel na yan eh kasi ABS ang may ari ng SKY CABLE haha parang tanga lang may facts ka pang nalalaman wahahah bobo!

  23. Anonymous // February 2, 2016 at 9:18 pm //

    KANTARantaduhang rating

  24. Briggs panget bakla // February 2, 2016 at 9:09 pm // lang ang all time high TV ratings in PH both AGB and Kantar. Alam na alam na kung sino ang nasa Taas!!!!

  25. Think before you Click

  26. Facts about AGB Neilsen and Kantar Media , Philippines’ leading TV ratings providers


    AGB-Nielsen Media Research Philippines, popularly called AGB Nielsen, is a market research firm in the Philippines specializing in broadcast media. AGB Nielsen Media Research (Philippines) is the subsidiary of AGB Nielsen Media Research, a joint venture formed by the AGB Group & the TAM business of The Nielsen Company in March 2005. AGB Nielsen conducts audience measurement of television ratings for certain areas in the Philippines, most notably in urban areas.

    AGB Nielsen TV Audience Measurement used by GMA is used by 21 companies and two other local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients.

    ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.

    In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 1,190 homes as compared to Kantar Media‘s 770 homes.

    Nationwide, Nielsen has a total sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.

    Kantar Media started releasing its Philippine television audience measurement data in February 2009. It culled its data from 1,370 representative households covering urban Philippines and reporting on seven sectors—the National Capital Region, North Luzon, Central Luzon, South Luzon, the Visayas and Mindanao.

    Kantar Media
    Kantar Media’s current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann and Wellmade Manufacturing Corp. Regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International also get their data from Kantar Media. Thats tha fact

  27. Anonymous // February 2, 2016 at 8:52 pm //

    kahit ano pa sabihin nh KANTAR, di pa din maniniwala ang mga advertisers sa manipulated ratings nila…belat!!! bwahahahahahah

  28. Losers dont quit // February 2, 2016 at 7:48 pm //

    Ang mga kapupu- basura lang talaga.
    Daoat nga magsaya sila dahil kahit kacheapan lahat ang meron sila e may mga tangang nanonood parin sa kanila. The good thing is kaunti na labg ang mga tangang pinoy tviewrs kaya ayan kaoti na lang ang nakatutok sa network ng mga tanga at cheap- gma7.

  29. Anonymous // February 2, 2016 at 7:27 pm //

    stupid Kantar ratings followed by stupid PUSAKAL fantards. bwahahahahaha

  30. kupalmilya // February 2, 2016 at 6:44 pm //

    ay naku eh kantarantaduhan na naman ang rating na to eh….abscbn lang naman ang subscriber nian. siempre, dahil sa iisa lang ang client, dapat ma please nila ang abscbn…lols

  31. Congratz ABS CBN!!! job well done (clap,clap,clap)

  32. Briggs panget bakla // February 2, 2016 at 6:13 pm //

    Wow updated na magtatapos na mga shows ng abs take note 6months- 11months ang lifespan ng mga series na yan unlike sa kabila d man lang napansin kahit mga kapusucks na nadeadbol na kc la naman na nonood. Kaya 2 months lang tsugi na agad sa ere ang mga telebobo. Yung mga matataas sa AGB tsugi agad yung marimamaw na top 1 daw d man lang naramdaman ang presence natsugi agad hahaha.

  33. Anonymous // February 2, 2016 at 5:36 pm //

    As if namang may naniniwala pa sa Kantar….ay meron nga pala yung mga MONGOL na PUSAKAL Fantards kas ifor sure ang mga advertisers deadma sa pralala na yan…kaya sunud sunud ang tsugihan ng mga host at mga teleserye ng EBS. bwahahahahahahaahh

  34. Anonymous // February 2, 2016 at 5:25 pm //

    yan na naman si briggs lubog sa utang hanggang ngaun yan pa rin eh hanggang ngaun nagiimprove ang abs. digital tv mwron ba gma? si marian? sino pinalubog nya? ang alam ko mga starlets ng gma na ayaw nya sumikat kaya lahat ng teleserye ng gma gusto nya sya ang bida. sta nga pala briggs sabihin mo kay gozon isoli na un 1 billion pesos na kinuha sa sale ng gma

  35. kaya pala sunod sunod ang tsugihan kasi top rating hahaha lubog na sa utang lubog pa sa rating ang mga ebak! pinataob dati ni queen marian ngaun naman pinataob ng aldub ang ebak starlets #fact

  36. havey.pasok mga fans ng aldogs

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