Beginning today, June 20, giant billboards featuring Taylor Lautner as the newest Bench endorser can be seen along EDSA and other parts of the country. The Hollywood heartthrob joins the elite list of “Global Benchsetters” like “The Vampire Diaries” star Michael Trevino, “American Idol” season 11 runner-up Jessica Sanchez, Maroon 5 lead singer Adam Levine, “The Hunger Games” star Liam Hemsworth, “Pretty Little Liars” star Lucy Hale, Korean heartthrob Lee Min Ho, Joe Jonas of the Jonas Brothers, Taiwanese superstar Jerry Yan, Super Junior’s Lee Donghae and Choi Siwon, American Idol runner-up David Archuleta, and Grammy-winning Fil-Am R&B singer and songwriter Bruno Mars.
Lautner’s campaign advertisement for Bench was shot by renowned director Anthony Mandler, music director of Rihanna‘s “Diamonds”, and the director of such acclaimed music videos of Taylor Swift‘s “I Knew You Were Trouble”, Lana De Rey‘s “Ride”, Nicki Minaj‘s “Starships”, Beyonce‘s “Irreplaceable” and more!
Styled by Samantha McMillen, check out the behind-the-scenes of Lautner’s photo/video shoot in East LA:
Taylor Lautner is set to visit the Philippines later this year.