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GMA-7 Widens Lead on Daytime, Strengthens Grip in Mega Manila

"Temptation of Wife", "Eat Bulaga!" and "Koreana" conquer nationwide TV ratings as well.

Broadcast industry leader GMA Network, Inc. (GMA) continued its winning ratings performance that swept through National Urban Philippines this February. The Kapuso station dislodged rival station ABS-CBN in the number one position at the start of 2011.

According to the full February data (February 20 to 28 based on overnight readings) from the more widely recognized industry ratings supplier Nielsen TV Audience Measurement, GMA ate up 34.2 percent of household audience shares nationwide, 2.2 percent bigger than ABS-CBN’s 32 share points; and 19.3 points higher than TV5’s 14.9 points.

GMA booked 16 programs in the list of overall top 30 programs nationwide. GMA News and Public Affairs’ (N&PA) Kapuso Mo, Jessica Soho was television’s highest rated public affairs program nationwide with a household rating point of 22.1.

In Total Urban Luzon, which makes up 77 percent of total television households nationwide, GMA enjoys top rank with ABS-CBN and TV5 remaining behind by huge margins. GMA finished its February programming with 37.9 household share points, more than 10 points higher than ABS-CBN’s 27 points; and up by 21.2 points from TV5’s 16.7.

Including specials, there were 21 GMA-produced programs that made it to the top 30 programs in Urban Luzon. The TV special Charice Home for Valentine’s scored a high 27.2 household rating points on the board.

GMA also strengthened its grip in viewer-rich Mega Manila, which comprises 58 percent of total television households nationwide. For the covered period, GMA scored 39.4 share points, or a 14.3-point lead from ABS-CBN’s 25.1; and higher by more than twofold than TV5’s 17.3.

As always, top Mega Manila programs came from GMA. With specials, there were 23 Kapuso programs that made it to the top 30 programs in the said area. Of the top 10 programs on chart, eight were from GMA. Among the top raters for February were News and Public Affairs programs 24 Oras, Kapuso Mo Jessica Soho and Imbestigador; entertainment programs Dwarfina, Machete, Magic Palayok, Koreana, Alakdana, My Lover, My Wife and I Heart You Pare; Koreanovelas Tempation of Wife and The Baker King and the all-time hit Eat Bulaga! Newly-launched program of ABS-CBN, The Price is Right, did not make it to the list.

The Nielsen TV Audience Measurement used by GMA is used by 21 companies including two other local TV networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local network reportedly subscribing to Kantar Media, formerly known as TNS.

In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 880 homes as compared to Kantar Media’s 770 homes. Nationwide, Nielsen has a total sample size of 2,005 homes compared to the lower sample size of 1,370 utilized by Kantar Media.

50 Comments on GMA-7 Widens Lead on Daytime, Strengthens Grip in Mega Manila

  1. ang tanga tanga naman ni gozon,

    sabi ko i try niya ang tuna wag sardinas… demanding na mga squatters kasi.

  2. Ebak-cbn malapt ng maungusan ng TV5 sa UrbAn Luz0n at Mega Manila // March 3, 2011 at 1:24 pm //

    Naku, kaht pa lahat ng artsta ng Ebak-cbn may endorsement wala dng mgagawa un sa pag angat ng Ebak Cbn, ung artsta nMan ang kumkta d0n hndi ang netw0rk,haha lolx. . .
    Ang im4tante mas maraming c0mmercial ads ang GMA, at # 1 na nati0nwidE mapa AGB o KANTAR. . kaung mga bitter manu0d na lng kau ng n0on time sh0w nyo kawawa naman kasi npakabAba na ng ratings single digit hahaha. . .

  3. Anonymous // March 3, 2011 at 1:23 pm //

    pag tinanggal ka daw sa KBP, meaning may problem ka sa utang at sa mg a ads.

    wawa naman gma, tinanggihan ang application ng gma for membership sa KBP.

  4. alex g: How would you equate a Decline in Ads, Cheap Awards, Flop Movie Gross & Poor Artists' Endorsements, from a high ratings (daw!?) claimed by gozon? // March 3, 2011 at 1:21 pm //

    @240,

    baka ABS pinapanood mo?!

  5. to 242

    owsss.. hindi nga true ba yan marami ads ang dwarfina? hahaha.. lokohin mo sarili mo! namamayagpag ang primetym bida ng abs-cbn! hwag na tau maglokohan tao na humusga hahaha..

  6. Anonymous // March 3, 2011 at 1:21 pm //

    @240,

    oo nga baka ABS tlga.

  7. alex g: How would you equate a Decline in Ads, Cheap Awards, Flop Movie Gross & Poor Artists' Endorsements, from a high ratings (daw!?) claimed by gozon? // March 3, 2011 at 1:20 pm //

    @240,

    baka ABS pinapanood mo?

  8. to 239

    go out and watch a movie nilalangaw ang movie ng gma kanguso co produced regal hahaha.. masyado ka nagbababad sa telebabad! ewwww cheap!

  9. C0ngrats GMA mapa AGB/NUTAM/KANTAR #.1 // March 3, 2011 at 1:18 pm //

    Mas marami pa ang c0mmercial ads ng Dwarfina kesa Mutya,haha, pati Machete mas maraming ads kesa Mara Clara at Im0rtal,hahaha. .
    Xmpre d0n na tlaga ang mga advertisers sa #1 netw0rk ngaun mapa AGB o Kantar GMA nangunguna,
    ABS-CBN malapit ng abutan ng TV5 sa UrbAn luz0n at Mega manila,haha. .Naku, l0pez panu na yan

  10. grabe d best ang imortal!!! labanang pangil sa pangil na maglalaban na si mateo at si lea! ang itinakdang bampira at lobo galing lahat ng cast lalo na si john lloyd at angel brilliant acting superb fight scenes! wala ako masabi tlga super to d max!

  11. alex g: How would you equate a Decline in Ads, Cheap Awards, Flop Movie Gross & Poor Artists' Endorsements, from a high ratings (daw!?) claimed by gozon? // March 3, 2011 at 1:13 pm //

    @239,

    nanonood ka pala, bakit alam mo? dko pa alam eh..

    naks naman..

  12. alex g-ang bAbaeng hampas lupa,tanga,bobo, ang bAbaeng hinampas sa lupa, // March 3, 2011 at 1:12 pm //

    C0ngrats GMA, w0o,mapa AGB/NUTAM o KANTAR # 1 na tau,
    kaya pala d pa naglabAs ng over all ratings ang KANTAR 4 d m0nth of February kasi nalamangan na dn ang ABS-CBN ng GMA sa kantar ratings. .
    Im xure ngpapanic na c LOPEZ at CHARO, kaya aun ipapalabAs na agad ang minsan lang ktang iibgn kht d pa napapanah0n,haha. .

  13. alex g: How would you equate a Decline in Ads, Cheap Awards, Flop Movie Gross & Poor Artists' Endorsements, from a high ratings (daw!?) claimed by gozon? // March 3, 2011 at 1:09 pm //

    @237,

    wag mo naman ipangalandakan na A-Class ang ABS,

    bka malaman ng gma yan, maya niyan “social climber” mode na sila.

  14. NkakaAwa nman ang mga kapamilya fans, nagflad na lang kc wala ng masabi,haha. . Bobo talaga, certified Class A-ng tanga // March 3, 2011 at 1:05 pm //

    C0ngrats GMA. .bkt kaya d pa nglabAs ang KANTAR ng over all rating 4 d m0nth of February, uhm, hehe dpat mglabAs na dn cla para makita natin kung anu na nangyari sa 2% lead ng ABS-CBN acC0rdng sa KANTAR last january, uhm,hehe,

  15. GMA 7 ikaw talaga ang tunay na no. 1……..saan ka pa?

  16. alex g: How would you equate a Decline in Ads, Cheap Awards, Flop Movie Gross & Poor Artists' Endorsements, from a high ratings (daw!?) claimed by gozon? // March 3, 2011 at 1:03 pm //

    @234,
    kulang budget ng gma sa pag import ng mga shows, kaya nga bigla tinigok yung q11.

    poor..

  17. Mas kaloka ka // March 3, 2011 at 1:00 pm //

    @224, ang tan0ng ko dn sau, pr0duced bA ng ABS-CBN ang Malparida, I love you soo,at Cinderella’s Sister, eh mas marami ngang imp0rt sh0w ng ABS-CBN eh at least ung GMA may 2 imp0rt sh0ws na nag hit d gaya sa ABS-CBN na may 3 imp0rt sh0ws na puro fl0p

  18. alex g: How would you equate a Decline in Ads, Cheap Awards, Flop Movie Gross & Poor Artists' Endorsements, from a high ratings (daw!?) claimed by gozon? // March 3, 2011 at 12:58 pm //

    Cheating & Data Tampering (c/o AGB), Desperate Publicities (c/o PEP), Mind Conditioning, Rating Manipulations, etc…

  19. alex g: Did you know that gma7 was always the first channel that SIGNS-OFF the tv? Did you also know that AGB Nielsen Media Research has a pending case here & abroad? // March 3, 2011 at 12:58 pm //

    Early Signing-Off, Cost Cutting, Debt Increase & Financial Crisis. Words that best describes gma right now…

  20. alex g: Kapit-Tuko tlga si gozon sa ratings, "FOREVER". TALUNAN kasi sa Ads, Awards, Movies at Artists' Endorsements. // March 3, 2011 at 12:58 pm //

    Boboserye, Flopserye, Peryaserye at ngayon Pokpokserye. telebabad na walang ka-kwenta-kwentang palabas…

  21. alex g: to gma, sinisingil na kayo ng KARMA. Wala kasing ibang ginawa kundi ang "Desperate Self-Proclaim Publicity" & "Ratings Manipulation", mapa Ads, Awards o Movies, TALUNAN, "FOREVER". // March 3, 2011 at 12:57 pm //

    Tigilan na ang Pandaraya (c/o AGB & PEP) para d kayo ma-KARMA, “FOREVER”…

  22. alex g: PANIC na masyado si gozon, SELF-PROCLAIM EFFECT ang drama. TALUNAN na nga sa lahat ng bagay, Tinanggal na nga sa KBP, at may gana pang magtayo ng gma news tv, ambisyoso. // March 3, 2011 at 12:57 pm //

    “Self-Proclaim Effect”, heto ang paraan ng gma para i-promote ang sarili, aside from Ratings Manipulation…

  23. alex g: "Walang kinikilingan, walang pinoproteksyonan, walang kasinungalingan, walang bahid pulitika, serbisyong totoo lang, PERO NASUSUHULAN NG PERA PARA GUMAWA NG COMMERCIALS (how stupid). // March 3, 2011 at 12:57 pm //

    PERA lang pala katapat ng gma news anchors/reporters para gumawa ng commercials, nawala tuloy prinsipiyo (baliw)…

  24. alex g: Valentines Box Office King pala ah, ni wala nga kasabay na Filipino movie eh, 36.21M in 2 weeks lang!? (as compared to BULONG with 64.28M). May "Divine Intervention" pa raw, sabi ni mother lily (how stupid). // March 3, 2011 at 12:57 pm //

    “Napakahirap na ng buhay ngayon, kaya for a movie to make over P135 million in 3 days is a miracle. Divine intervention ito”.

    -lily monteverde (baliw)…

  25. kapamilyakapuso // March 3, 2011 at 12:56 pm //

    habang binabasa ko ting article na to, buhay pa pala si ricsky, ayaw lang niya gamitin usernamne niya

  26. Anonymous // March 3, 2011 at 12:56 pm //

    W0w grabe super ganda na ng THE BAKER KING, and as of n0w may 53k+ likers na ang fan page ng The Baker king,super ganda nMan kc ng Baker King very t0uchng,inspirati0nal,daming mapupul0t na aral. .Ngaun naiintndhan ko na kung bkt #1 drama sa k0rea last year ang BAKER KING. .
    At it0 pa sa s0brang inggit ng ibA may nag like sa fan page ng Baker king na isang kapamilya at nangGulo sa fan page ng Baker king,naku npka dsperada nMan ng ta0ng un,kaya aun kawawa 2l0y ngmukhang tanga

  27. to 220
    ge Says:
    ang tnong gma b ang nagproduce ng mga shows n yan? kapuso wag nyong kunin ang credit kc binili nyo lng yan. d tulad ng abs cla ang madalas magbenta pra ipalabas s ibang bansa.

  28. kelan ba natigok bantatay? dko man lang nramdaman.

  29. Anonymous // March 3, 2011 at 12:50 pm //

    DbA t0p rater ang Mutya at Mara clara,eh bAkit mas marami pa dng c0mmercial ads ang Dwarfina at Macheate, hmp, kaya aus lng kc kumikta pa dn, sa daytime naman super dami ng c0mmercial ads ng GMA c0mpared sa ABS-CBN na d pa lng yata nangalahati . . Sa EAT BULAGA pa lang umaAb0t ng 20 c0mmercial ad per gap, at ung mga sh0ws ng GMA after Eat bulaga aya may 13+ c0mmercial ad per gap. . .
    C0ngrats. .Pati naman sa Kantar # 1 na dn ang GMA, remembr last january 2% na lang ang lead ng ABS-CBN at nalusaw ang lamang na un mula ng nanalo sa ratings game ang BAKER KING at BANTATAY/MAGIC PALAYOK. .

  30. 3GAPS LANG ANG IMORTAL PERO SOBRA SOBRA ANG AD LOAD..TALO PA ANG PAMBATA NA DWARFINA // March 3, 2011 at 12:49 pm //

    Dwarfina ad minutes March 2, 2011

    1st gap = 4 mins 45 secs
    2nd gap = 4 mins 15 secs
    3rd gap = 4 mins 15 secs
    4th gap = 4 mins 15 secs
    total = 17 mins 30 secs
    Airtime = 50 minutes

    Imortal Ad load
    1st Gap = 5 mins 30 secs
    2nd Gap = 5 mins
    3rd Gap = 5 mins
    Total = 15 mins 30 secs
    Airtime = 45 minutes

  31. WHATEVER.. TEMPTATION OF WIFE AT BAKER KING LANG ANG MAGANDA SA GMA!

  32. Anonymous // March 3, 2011 at 12:38 pm //

    may sense ba si alex g?oo meron para sa mga katulad niang bitter walag ginawa kundi mag flooding ng mganon sense comments..at wala kaung basahen..ang basis nio ay ung mga puso niong bitter..bat ba di nio matanggap na ang kantar mismo ang nag rate nian? sori pro pikon pala ang kapams..hahaha

  33. KANTAR/TNS IS THE SURVEY DEPARTMENT OF ABS-CBN!!! // March 3, 2011 at 12:27 pm //

    GMA-7 now has the highest advertising load among the free-to-air TV Channels, both for Daytime and Evening advertisements. This 2011 GMA-7 reportedly increased its ad load for the first quarter at around 24, 000 ad minutes, while abs-cbn were down at around 20,000.

  34. ABS-CBN ROCKS // March 3, 2011 at 12:16 pm //

    yung mga kanguso hate na hate na si alex g…hahaha..peo kung susriin mayron naman tlga basihan at may sense ang mga pino post ni alex g…unlike sa mga kanguso negro puro lang satsat wala laman ang mga sinasabi niyo…hahahaha….

  35. SARAHARCHULETA // March 3, 2011 at 12:10 pm //

    ABS-CBN SHOWS ANG TUMATATAK SA UTAK AT PUSO NG BAWAT PIIPINO.

  36. @ 206 – Talaga nag increase na kayo? Magkano? Akala mo kung sino kang magyabang ng ad rates dyan! FYI di pa kayo nag re-release ng Net for last year ibig sabihin bagsak as in SADSAD ang kita nyo.. Wag na tayong magbilangan ng ad rates.. sa NET income na lang. Gets?

  37. SARAHARCHULEAT // March 3, 2011 at 11:59 am //

    ABS STILL WON!..

    SA DAMI BA NAMN NG PINAGSASABI NG MGA KAPUSAK IISA LANG NAMAN ANG TOTOO EH..

    ABS-CBN LEADS THE PRIMETIME ANG WEEKEND RACE.

  38. Pano natatalo teh. maski sa KANTAR nyo ung tatlong shows lang ninyo ang pinapanood.

  39. SARAHARCHULETA // March 3, 2011 at 11:57 am //

    GO ABS!..

  40. May kalidad nga pero konti lang pumapasok ng commercial load. ano isusweldo mo sa mga empleyado mo. mag Isip ka teh // March 3, 2011 at 11:56 am //

    to 204

    Mag isip ka teh

  41. SARAHARCHULETA // March 3, 2011 at 11:56 am //

    @206 DAMI MO PANG SATSAT!
    TALO PA RIN KAYO!

  42. 201…..biruin mo nabilang mo pa yung mga commercial ng Mara Clara….galing mo…thank you for that..but i’m sorry to say….mas maraming commercial load ang mara clara , immortal , & mutya…base lang naman po sa katotohanan….clear!!!!

  43. bakit s lahat ata ng award-giving bodies ngaun, abs-cbn ang nagdo-dominate? kawawa nman ang gma.

  44. SARAHACHULETAA // March 3, 2011 at 11:54 am //

    KAHIT ANO PANG SABIHIN NG GMA THE BOTTOMLINE IS 3-4 SHOWS NG ABS ANG NAGDODOMINATE SA PRIMETIME…TALO PA RIN ANG GMA.

    SA WEEKENDS NAMAN LAKAS NG ABS!…

  45. DI ka yata updated teh na twice na nag increase ng ad rates ng GMA.

    ito pa marami pang amplaya.

    Ilipat mo sa KBP issue teh para may palusot ka pa.

  46. saraharchuletaa // March 3, 2011 at 11:51 am //

    @ricsky #100..
    hahaha…cge for all you know lang naman pala eh..mangarap ka!..

    ano teh?….gma ROLES?….TOINKS!

  47. @ 203 – Owwwsss sure ka ba dyan teh? Kawawa ka naman do mo kasi alam na mas mura nag airtime nyo compared sa ABS. Aanhi mo ang sandamukal mong ads kung barya barya lang ang kita..mag research ka ksai muna bago ka mag post. Proven na yan sa Net profit ng ABS-CBN. Sa kapamilya binabalance lahat para di makumpromiso ang QUALITY ng show. Di lang pera pera ang labanan nasa KALIDAD yan! Kayo magkano kinita nyo? Ahahahaha!

  48. tinatawag mo na flop ang fanataserye sa GMA. Eh kumikita naman sa dami ng ad loads. Mas marami pa ngang commercial LOADS si machete kaysa #1 na sina MARA CLARA.

  49. Ex-kanguso // March 3, 2011 at 11:42 am //

    Mas maraming ads ang GMEEEW dahil binabawi lang sa patalastas para sa buong araw sa siyete. Every commercials halos aabot ng more than 10 madali tuloy akong aantukin kasi ang tagal ng patalastas at mas aantukin ako sa mga shows na so booring. It’s better sa ABS-CBN. Ang reseta para sa may mga tired eyes.

  50. @ 197 – Ano ang tawag mo sa mga fantaserye nyo?? Number 1 kuno pero talo naman sa box office, endorsements, sige lokohin nyo ang nga sarili nyo na number#1 daw kuning. Wala ng naniniwala sa AGB. Last Pangbenga sa Bguio puro da who ang mga stars nyo..di man lang kilala ng mga nanood. Ahahahaha!

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