Broadcast industry leader GMA Network, Inc. (GMA) continued its winning ratings performance that swept through National Urban Philippines this February. The Kapuso station dislodged rival station ABS-CBN in the number one position at the start of 2011.
According to the full February data (February 20 to 28 based on overnight readings) from the more widely recognized industry ratings supplier Nielsen TV Audience Measurement, GMA ate up 34.2 percent of household audience shares nationwide, 2.2 percent bigger than ABS-CBN’s 32 share points; and 19.3 points higher than TV5’s 14.9 points.
GMA booked 16 programs in the list of overall top 30 programs nationwide. GMA News and Public Affairs’ (N&PA) Kapuso Mo, Jessica Soho was television’s highest rated public affairs program nationwide with a household rating point of 22.1.
In Total Urban Luzon, which makes up 77 percent of total television households nationwide, GMA enjoys top rank with ABS-CBN and TV5 remaining behind by huge margins. GMA finished its February programming with 37.9 household share points, more than 10 points higher than ABS-CBN’s 27 points; and up by 21.2 points from TV5’s 16.7.
Including specials, there were 21 GMA-produced programs that made it to the top 30 programs in Urban Luzon. The TV special Charice Home for Valentine’s scored a high 27.2 household rating points on the board.
GMA also strengthened its grip in viewer-rich Mega Manila, which comprises 58 percent of total television households nationwide. For the covered period, GMA scored 39.4 share points, or a 14.3-point lead from ABS-CBN’s 25.1; and higher by more than twofold than TV5’s 17.3.
As always, top Mega Manila programs came from GMA. With specials, there were 23 Kapuso programs that made it to the top 30 programs in the said area. Of the top 10 programs on chart, eight were from GMA. Among the top raters for February were News and Public Affairs programs 24 Oras, Kapuso Mo Jessica Soho and Imbestigador; entertainment programs Dwarfina, Machete, Magic Palayok, Koreana, Alakdana, My Lover, My Wife and I Heart You Pare; Koreanovelas Tempation of Wife and The Baker King and the all-time hit Eat Bulaga! Newly-launched program of ABS-CBN, The Price is Right, did not make it to the list.
The Nielsen TV Audience Measurement used by GMA is used by 21 companies including two other local TV networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local network reportedly subscribing to Kantar Media, formerly known as TNS.
In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 880 homes as compared to Kantar Media’s 770 homes. Nationwide, Nielsen has a total sample size of 2,005 homes compared to the lower sample size of 1,370 utilized by Kantar Media.