In the latest episode of 14/29 Petsa de Peligro JolliSerye—Jollibee’s pioneering digital web series—the Happy Calendar House barkada is faced with another challenge that’s seemingly impossible to conquer during Petsa de Peligro. With VIP guests coming to the company’s Christmas party, and with all the party’s budget spent on decorations and lights and sounds, it got the barkada scrambling to find the best performers for the night’s entertainment.
Good thing that Nina, the “kikay-diva ng Accounting” and the person in charge of planning the party, knows two singers who fit the bill: Christina Aguilar and Britney Fierce, friends from her college singing group. Played by Sarah Geronimo and Anne Curtis respectively, these two characters bring next-level star power through memorable comedic and musical performances to Jollibee’s first-of-its-kind branded digital series.
“Sobrang nakakaaliw ang characters namin ni Anne dito sa JolliSerye,” shared Sarah. “First time ‘to na we got to work together, and I’m so thankful na sa ganitong project na very light, positive, and masaya.”
“Ang tagal ko nang gusto ma-invite as a guest star in JolliSerye! After seeing so many icons like Janno Gibbs, Jolina Magdangal, Gary Valenciano., Eugene Domingo, Cherie Gil, and James Reid play such hilarious characters that’s super well-written talaga, at the back of my mind I was wishing na sana ako naman,” Anne, who had a couple of hit online videos with Jollibee for her Linamnam Burger Steak endorsement, said. “And super swerte ko pa that I got to share an episode with the one and only Sarah Geronimo!”
From ads to longer-form content that expands brand stories
The 14/29 Petsa de Peligro JolliSerye is the first branded content series that the fast-food giant introduced online. With a sitcom structure, this series features various storylines that get resolved with the help of special guest stars and Jollibee’s delicious and value-for-money offering, JolliSavers.
From iconic TV ads featuring some of the nation’s brightest celebrities, Jollibee has embraced the digital revolution with longer-form content that tells compelling, heartwarming stories. Its newest digital content arm, Jollibee Studios, was recently launched officially with the promise of innovative storytelling delivered online.
“Masayang maging bahagi ng Jollibee family,” Sarah said. “Through the years, masarap sa puso na marami akong napapasaya kasama si Jollibee. At ngayon naman na may Jollibee Studios na, kasali pa rin ang mga endorsers tulad namin ni Anne.”
“It’s such a wonderful experience to film a music-related episode with Sarah, who’s really my idol pagdating sa kantahan. But not only that, the whole crew and the cast made it super fun!” Anne said.
“We’re so happy that both Sarah and Anne have been very enthusiastic about our last episode for Season 2 and gave their 100% best,” said Cathleen Capati, Jollibee’s AVP for Flagship Category. “Guest stars like these two icons and beloved Jollibee family members truly empower us to create and bring entertaining, relatable digital content to Pinoy netizens.”
Sarap ng Payday, sa Presyong Everyday
At the heart of every 14/29 Petsa de Peligro JolliSerye episode is the strong friendship of the Happy Calendar House barkada and the undeniable value delivered by their favorite JolliSavers.
With JolliSavers, enjoying the satisfyingly delicious meals you love is possible every day even when it’s Petsa de Peligro! For only P50.00* or less, indulge in your favorite Jollibee best-sellers such as the Cheesiest, Meatiest, Sweet-Sarap Jolly Spaghetti (P50.00*), the beefy-saucy Linamnam Ulam Burger Steak (P50.00*), the extra beefy and extra cheesy Jolly Hotdog (P50.00*) and ang nag-iisang Langhap-Sarap Yumburger (P35.00*).
Catch the latest episode of 14/29 Petsa de Peligro JolliSerye by subscribing to Jollibee Studios (youtube.com/JollibeeStudios), liking Jollibee Philippines on Facebook, and following @Jollibee on Twitter and Instagram.
* Prices may vary across different locations.