SM Beauty PRO-Card Launch: 200+ Makeup Artists Take Part in a Fabulous Glam Session

The most popular makeup artists in the country converged at the SM Store Beauty Section in SM Makati on April 27, 2017 for the launch of the SM Beauty PRO-CARD via a fabulous glam session.

Model Irina Zinchenko, Make Up Artist Nap Candelaria, Model Alla Alla, Make Up Artist Muriel Jada Nubla, Sandra Ma and Zidjian Floro

Because SM knows that makeup artists are top beauty influencers and their favorite destination is the Beauty Section of the SM Store, the Philippines’ biggest beauty retailer is giving them discounts and privileges via the SM Beauty PRO-Card.

During the launch of the SM Beauty PRO-Card, makeup artists took part in a fabulous Glam Session at the SM Beauty Section of SM Makati. Guests got a peek of what’s hot right now and what to look forward to in the coming seasons in terms of makeup. Over 200 of the best makeup artists in the Philippines were in attendance during the event, which also served as a shopping party for them.

SM Beauty Glam Session was more than an event filled with beauty and glamor. It celebrated the long and solid relationship and association between SM Beauty and these makeup artists. Each makeup artist present during the event received an SM Beauty PRO-Card, which entitles him or her to a 10% discount for purchases at the SM Beauty Section. Further, the PRO-Card holders enjoy perks from the store, such as first dibs on new collections and exclusive invite to events.

Muriel Jada Nubla working on her model Alla Alla

Zidjian Floro with Model Sandra Ma

Nap Candelaria working his magic to Model Irina Zinchenko

The SM Store Beauty Section is the biggest beauty store in country offering “So Much Beauty” with the widest range of cosmetics and fragrance products in the country. The flagship store in SM Makati spans almost 2,500 square meters, housing almost 200 of the most esteemed local and global beauty brands.

The Cosmetics and Skin section are aglow with brands like Dior, MAC, Clinique, Aveda, Kiehl’s, Glamglow and so much more. The luxury fragrance line up boasts of Prada, Nest, Lalique, Atelier Colognes, Thiery Mugler, Guerlain & Jean Patou among others. At SM Beauty, you can also find your favorite masstige brands, including BYS, Happy Skin, Pixi, Ofra, K-Palette, Nyx, The Body Shop and more.

Explore the world at SM Beauty, which offers the best of the best from makeup to skin care to fragrance brands. Play with textures and colors as you find your perfect look.

SM Advantage, Prestige and BDO Rewards Card holders also get exclusive discounts and promos at the The SM Store Beauty Section.

Get updated with the latest promos and events, follow SM Beauty on Facebook ( and Instagram (

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