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ABS-CBN Still Most Watched in October, ‘Ang Probinsyano’ is Undisputed No. 1 Program

ABS-CBN drew more viewers across the country last October, with the undisputed number one program “FPJ’s Ang Probinsyano” still leading the list of the most watched programs with a national TV rating of 37.4%, based on Kantar Media data covering both urban and rural homes across the country.

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Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population.

Ten out of the twelve most watched programs in the country were also produced by ABS-CBN.

Most viewers still relied on “TV Patrol” for news and information. The newscast garnered a rating of 32.8%, beating rival “24 Oras” that only got 23.2%.

Viewers also watched the journey of aspiring boyband members in “Pinoy Boyband Superstar” (30.7%). Meanwhile, fantasy drama “Wansapanataym” (29.7%), drama anthology “MMK” and sitcom “Home Sweetie Home” (27.4%) also figured on the list as the most watched weekend programs in the country.

The exciting turn of events in the lives of Waldo (Jericho Rosales) and Aryan (Arci Munoz) in “Magpahanggang Wakas” continued to get viewers hooked. It hit a national TV rating of 23.2% in October, defeating “Alyas Robin Hood” with only 20.8%.

Viewers also watched celebrities and ordinary players take on exciting games in “Minute to Win It” (22.5%), which beat rival program “Wowowin” (17.5%).

Completing the list are “Goin’ Bulilit” (26.2%) and “TV Patrol Weekend” (24.1%).
From morning until evening, the Kapamilya network won the hearts of viewers. It obtained a national average audience share of 45%, a solid eleven-point lead over GMA’s 34%.

Meanwhile, ABS-CBN’s primetime block (6PM-12NN) also led in October, generating a national audience share of 47% last month versus GMA’s 34%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Viewers nationwide also tuned in to ABS-CBN in other parts of the day. Aside from primetime, ABS-CBN won in other time blocks nationwide that include the morning block (6AM to 12NN) with 40% versus GMA’s 36%; noontime block (12NN to 3PM) with 45% versus GMA’s 33%; and afternoon block (3PM to 6PM) with 45% versus GMA’s 34%.

While ABS-CBN has sustained its TV ratings dominance, it has also kept its leadership in the digital platform through iWant TV, its pioneering video-on-demand service and the leading OTT platform in the country with over 6 million subscribers. Rapidly transitioning into a digital company, ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits.

The most watched programs on iWant TV last month were “Pinoy Big Brother Luck Season 7,” “Till I Met You,” “FPJ’s Ang Probinsyano,” “Doble Kara,” “The Greatest Love,” and “Magpahanggang Wakas.”

Meanwhile, more Filipinos will be able to watch ABS-CBN shows soon with its partnership with PLDT, Inc., which will enable PLDT and Smart subscribers to access iWant TV’s rich library of TV shows, specials, and other exclusive content.

ABS-CBN also attracted more viewers than GMA in other areas. It won the ratings game in Total Luzon with an average total day audience share of 40% versus GMA’s 37%; in Total Visayas with 53% versus GMA’s 29%; in Total Mindanao with 55% vs GMA’s 29%; in Total Balance Luzon with 49% versus GMA’s 35%; and in Metro Manila with 36% versus GMA’s 33%.

ABS-CBN has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

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6 Comments on ABS-CBN Still Most Watched in October, ‘Ang Probinsyano’ is Undisputed No. 1 Program

  1. anonymous // November 9, 2016 at 9:33 pm //

    INGGIT LANG KAYO, MAS PINAPANOOD ANG ABS, KAYO WALANG KADALA-DALA, NAGLIPATAN NA LAHAT NG TALENTS NGA GMA SA ABS……GISING NA KAYO PLS…PURO LANG KAYO IMAGINATION, HAY……. ANG SAKIT NA NG DIBDIB NG MGA TAGA GMA…MALAPIT NG ATAKIHIN SA PUSO….KAHIT ANONG GAWIN NINYO, HINDI KAYA NG GMA ANG ABS…WALA PANG KATULAD SA STAR MAGIC…

  2. Anonymous // November 9, 2016 at 6:39 pm //

    3,000 PO ang panel ng agb…bias k nmn mgbgay ng balita…utuhin mu mkha mu

  3. INODORA X // November 7, 2016 at 6:22 am //

    WAHAHAHA, KAWAWANG MGA TANGANG KANGUSO FANTARDS, MGA MANGMANG NA TANGA, LEGIT ANG KANTAR, E YUNG AGBAYARAN HAHAHAHA, PARTNER NG KANGUSO STATION SA PAGMAMANIPULA NG RATINGS HAHAHAHAHA, ITANONG NYO PA KAY MIKE ILONG PLEMA ENRIQUEZ AT KAY JOEY DA RAPIST DE LEON, WAHAHAHAHA. CONGRATULATIONS ABS-CBN, THE UNDISPUTED NUMBER 1 STATION.

  4. beh!!!!! talunan!!!! GMA laos lubog baon patay na ang starlet network

  5. LOKOOHIN NIYO LELONG NIYONG PANOT. KATARANTADUHANG RATING , MGA ADVERTISERS SA AGB RATING NAKA SUBSCRIBE KAYA TAMABK ADS NG ENCANTADIA AT ALYAS ROBINHOOD. SINCE MARIMAR AT DYESEBEL NI MARIAN RIVERA , DI NA NAKABAWI ANG DOS, NABAON SA LUGMOK HAHAHA, DUMATING PA ANG ALDUB AT ENCANTADIA KAYA SA PUSALI NA SILA PINULOT

  6. hahahaha!! kataran taduhannnnnn hahahahaha!!!

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