Many Filipinos today watch ABS-CBN programs not only television, but also online.
The Philippines’ leading media and entertainment company, once again won the nationwide TV ratings leadership based on the survey of Kantar Media for the month of March, while it also continued to enjoy great viewership of its programs on the web via its pioneering video-on-demand and live streaming website iWant TV.
The Kapamilya Network, which has evolved from a broadcasting network to become the leading multimedia conglomerate in the land, had the most TV households tuned in last month, after garnering an average audience share of 44% from combined urban and rural homes vs GMA 7’s 35%.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
Meanwhile, another proof that the company has gone beyond TV is the total of 34.42 million page views recorded on iWant TV. ABS-CBN’s livestreaming page, in particular, garnered a total of 5.38 million views, 4.43 million of which were via the online platform’s mobile app. This app is available to subscribers of ABS-CBNmobile, the network’s own mobile telephony brand, which again is another platform for ABS-CBN to address their audiences’ preference to watch content online, anytime and anywhere they are.
Among ABS-CBN programs, “Dolce Amore” had the most page views with 6.89 million, followed by ABS-CBN livestreaming, “FPJ’s Ang Probinsyano,” with 5.20 million page views, the most-watched daytime program “Be My Lady” with 2.11 million views, and “And I Love You So,” with 1.70 million views.
Back on TV, ABS-CBN stands mighty in the primetime block after hitting an average audience share of 49% compared to 33% of GMA 7, led by “FPJ’s Ang Probinsyano” with an average national TV rating of 41.2% and followed by “Pilipinas Got Talent Season 5” with 35%.The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Joining “FPJ’s Ang Probinsyano” and “Pilipinas Got Talent Season 5” in the Top 10 are other Kapamilya programs, “Dolce Amore” ((34.5%), “Maalaala Mo Kaya” (32.9%), “Wansapanataym” (29.5%), the only newscast in the list, “TV Patrol” (28.3%), “Home Sweetie Home” (24.3%), and “Rated K” (23.7%).
The Lopez-led media company’s noontime and afternoon blocks also garnered 43% and 40% nationwide audience shares, respectively, versus GMA’s 36% and 38% respectively.
ABS-CBN also fared better than its competition in other territories such as Balance Luzon (areas in Luzon outside Mega Manila) where it scored a national average audience share of 45% vs GMA’s 37%; in Visayas with 55% vs rival’s 26% and in Mindanao with 55% vs GMA’s 28%.
ABS-CBN Corporation, which began as a broadcasting network, has evolved through the years to become the leadingmedia and entertainment company in the land. It has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries. Also the pioneer in digital television in the country, ABS-CBN has ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.