Almost half of the Philippine TV households tuned in to ABS-CBN for the month of June after it hit an average national audience share of 47% vs. GMA’s 32%, widening its lead by 15 percentage points, based on data from Kantar Media.
ABS-CBN’s audience share increased by four percentage points month-on-month to 47% in June from May’s 43%, while GMA’s audience share dropped four percentage points to 32% in June from 36% in May.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN, the only Philippine media company in FinanceAsia’s list of “Asia’s Best Companies 2015,” continued its lead in key territories such as Balance Luzon (all areas in Luzon outside Mega Manila) where it got an average total day audience share of 48% vs. GMA’s 33%, in the Visayas with 57% vs. 24%, and Mindanao with 58% vs. 25%.
The Kapamilya network’s primetime block (6PM-12MN) also became stronger as its average audience share increased to 52% in June from 49% in May. GMA’s primetime block, meanwhile, dropped four points to 28% in June from 32% the previous month. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN’s ratings supremacy was bolstered by the strong TV viewership for its weekday and weekend primetime offerings.
“The Voice Kids” season 2, which was launched in June, topped the list of the most watched TV programs in the country with an average national TV rating of 39.5%. On the other hand, the first season of the hit variety show “Your Face Sounds Familiar” maintained its lead in its timeslot until the end as it received an average national TV rating of 37.2%.
More urban and rural viewers also tuned in to Asia’s longest-running drama anthology “Maalaala Mo Kaya” with an average national TV rating of 37.8% and the “Wansapanataym” special episodes with 28.2%.
Meanwhile, ABS-CBN’s Primetime Bida remained undisputed with its line-up of top caliber drama series such as “Nathaniel” (34.9%), “Pangako Sa’yo” (33.5%), “Bridges of Love” (22%), and the newly launched “Pasion de Amor” (21.2%).
The programs of the Kapamilya network also captured all the slots on the list of the 10 most watched shows in the country in June. Also included in the top 10 programs for June are “Rated K” (28.6%), “TV Patrol” (28.2%), and “Home Sweetie Home” (24.1%).
Aside from TV viewership, ABS-CBN programs also gained audiences among online and smartphone users as proven by the 74.6-million page views garnered by the video-on-demand and livestreaming service iWanTV for the month of June. Leading the most watched Kapamilya shows online are “Pangako Sa’yo” (4.2 million views), “Bridges of Love” (1.5 million views), “Pasion de Amor” (1.5 million views), “Oh My G” (1.2 million views), and “Gandang Gabi Vice” (866,777 views).
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network. Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.