Solaire has reached new heights, and sky is the limit!
Last Wednesday, June 25, the Philippines’ premier integrated resort unveiled another first in the country – a corporate branded aircraft!
In a one of a kind collaboration, Solaire wraps its brightly colored livery on Air Asia’s popular Airbus A320. Dubbed as “Sky Solaire,” PH’s first-ever corporate branded aircraft is set to soar this July with an underlying thrust of further promoting tourism in the Philippines and in our neighboring countries as well. This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.
According to Solaire Resort and Casino’s Board of Director Mr. Donato Almeda, the dynamic collaboration represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market.
“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a ‘leadership statement,’ which attests to Solaire’s strong growth momentum in the industry. Yes we are again raising the bar; this time we’re taking it to the skies,” he said.
Solaire donned its brand colors to one airplane which is scheduled to embark on its maiden flight this July but there’s no stopping the company from further rolling out this innovative wrap on additional aircrafts in the future. According to Jasper Evangelista, Vice President of Solaire’s Brand Marketing, Sky Solaire is set to generate more hype and publicity until 2016 with broader partnership arrangements.
“This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own,” he said.
In-line with Solaire’s “Create Your Moments” campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries. This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.
AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”
The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila.
Watch the dramatic unveiling of #SkySolaire during the event:
Air Asia flight stewards:
Sky Solaire Group photo:
Watch the making of #SkySolaire:
For more information and reservations, visit www.solaireresort.com.
More photos from the event: