Alaska, a leading milk brand in the Philippines, revealed the journey of making the best quality milk in the country from grass to glass.
Not all milk is created equal.
Not all milk is produced the same way, and not all milk companies go through the same meticulous processes and thorough methods to produce the best quality milk.
For instance, the Royal Friesland Campina’s (RFC) group of companies upholds all the wonderful goodness of gifts of nature and combines these with the most modern of technologies to produce nutritious milk.
RFC is a global top 5 dairy company with over 130 years of experience in producing milk. The 11.1 billion Euro company is composed of dairy cooperatives with about 19,224 member-farmers from The Netherlands, Germany, and Belgium. The farmers are rewarded based on their system and on the quality and safety of their milk. Every milk delivery is tested and farmers are paid according to composition, safety and quality, and system, leading to improvement of quality and safety metrics over time.
Believing that there are no shortcuts to producing good milk, RFC’s Grass to Glass process carries with it the gold standard in milk production – from farming, milking, collecting, processing, packaging and all the way to distributing – putting special emphasis on food safety, quality, labor safety, and the environment.
Cows Treated Like Royalty
Known for its green meadows, blue skies, and pristine lakes, the RFC farms located across Europe are havens for cows that are practically treated like royalty. They graze on nothing but the freshest, cleanest grass across farmlands six hours a day, 120 days a year. In some farms, the water is analyzed more frequently but the minimum requirement is, at least, once a year to ensure that there are no contaminants or water-borne diseases the animals could catch.
Because healthy cows mean premium, quality milk, each cow has a code attached to the collar to help veterinarians track the animal’s health regularly.
While traditional farming is still practiced, RFC transits farmers in the best technologies to ensure that benefits generated from modern dairy farming are optimized. The milking equipment are also checked regularly to ensure they are in tip-top shape.
After milking, eight quality parameters must be fulfilled to ensure adherence to RFC’s standards of quality. Among these parameters are temperature and color, bacterial count, antibiotics, etc.
Once they pass these parameters, the milk is assigned a code for easier monitoring during the entire process before it is transported to high-tech factories across Europe and Asia and exported to over 100 countries all over the world to more than a billion consumers.
Before leaving the factories, the milk is tested to ensure its safety and quality and is, then, assigned a final code before being used for its products that are exported to over 100 countries all over the world and used by over a billion consumers.
Rich analyses, protocols – all these careful processes are carried out to ensure that RFC produces impeccable products. Thus, mothers all over the world who prepare milk for their children can be confident that they are providing the best for their families.
In the Philippines, RFC has entered into a solid partnership with Alaska Milk Corporation (AMC), whose 40 years in the Philippine market has made it a leading milk brand in the country.
[Alaska Press Release]