ABS-CBN Maintains National TV Ratings Leadership in July

ABS-CBN, the country’s leading and largest multimedia conglomerate, remained on top of the ratings game in July with more Filipinos tuning in to its programs with a total day audience share of 42%, eight points higher than rival GMA with only 34%, based on data from Kantar Media that cover urban and rural homes.


Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN also kept its stronghold of the primetime block (6PM-12NN) despite GMA’s new offerings, with a recorded audience share of 47%, higher by 14 points than GMA’s 33%. Primetime is the most important timeblock when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

The multi-awarded and longest-running drama anthology in Asia “Maalaala Mo Kaya” secured the top spot among the country’s most watched programs with a national TV rating of 35.4%. It was followed by top-rater “Juan Dela Cruz” with 34.9% and “Wansapanataym” with 32.2%.

The top-rating and Twitter-trending singing-reality show “The Voice of the Philippines,” meanwhile, landed on fourth place with a national TV rating of 29%.

“TV Patrol” once again ruled all newscasts in the country with a national TV rating of 28.7%, beating “24 Oras” with only 18.5%.

Newly launched primetime teleserye “Muling Buksan ang Puso” instantly zoomed to the top of the list with 28.7%, outdoing its rival program on GMA, “Mundo Mo’y Akin,” which only got 21.3%.

Kantar Media’s report also showed that 13 programs in the top 15 in July were produced by ABS-CBN, including “Rated K” (25.8%), “Huwag Ka Lang Mawawala” (24.8%), “Be Careful With My Heart” (22.8%), “Apoy sa Dagat” (22.5%), “Goin’ Bulilit” (21.3%), “”Kapamilya Deal or No Deal” (19.6%), and “Annaliza” (19.4%).

ABS-CBN also dominated other key territories in terms of total day viewership. It earned an average audience share of 43% vs GMA’s 37% in Balance Luzon (areas in Luzon outside Mega Manila); 50% vs GMA’s 28% in the Visayas; and 54% vs GMA’s 25% in Mindanao.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.



10 Comments on ABS-CBN Maintains National TV Ratings Leadership in July

  1. Ruthie f Lu // September 4, 2013 at 5:57 am //

    Congrats !!!!! Abs kapamilya milya Milya na naman ang lamang No. 1 1 1 !!!!! Go go go!!!

  2. Anonymous // August 21, 2013 at 10:00 am //

    walang kapantay ang abs cbn.,./ kahit saang sulok ng mundo./,/.

  3. cyath....02 // August 6, 2013 at 10:45 pm //

    ..ABs.cbN!!Galng . …Walang.tatalo……da bezt!

  4. the best // August 6, 2013 at 7:36 pm //

    basta kapamilya the best!!!

    kanguso nganga na naman!!!

  5. utot nyo bilog haha.

  6. hahaha. Tawa na lang. Sana maraming bekimilya ang maniwala dito. Si Juday, nagtatampo na. Sa taas ng ratings ng show nya eh ndi man lang umabot ng 3 months.

  7. Montirel Nolasco // August 6, 2013 at 11:37 am //

    The TV shows speaks for itself! Marami talaga ang nagmamahal at nanonood sa Abs-cbn. No. Tayo mga kapamilya! At di kami mag sasawa!!!

  8. Satotoolang // August 6, 2013 at 11:24 am //

    Tapos ang gme maglalabas from agb na number 1 sila. Tapos tv5 maglalabas din frim agb dinna number 2 sila at gma eh number 3 lang haha…. Agb magkaiba ang datos na binibigay sa tv5 at gme

  9. Mimi Yan // August 6, 2013 at 8:38 am //

    San po ang Mega Manila? First time in the history of the world n undermine ang SENTRO ng isang BANSA at most diversified area. Yun lang

  10. kapamilya // August 6, 2013 at 5:23 am //

    totoo ito :)))

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