ABS-CBN is Most-Watched TV Channel in May

ABS-CBN, the country’s largest and leading multimedia conglomerate, ruled nationwide TV ratings with more Filipinos tuning in to its programs in May, hitting an average total day audience share of 42%, or 11 points higher than GMA’s 31%, according to data from Kantar Media.


Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN’s noontime show “It’s Showtime” continues to be the country’s number one noontime program with an average national TV rating of 15.2%, an uptick from the previous month’s 13.7%. “Eat Bulaga,” meanwhile, remained steady with 12.9% from 12.4%.

“It’s Showtime’s” improved performance even buoyed ABS-CBN’s noontime to early afternoon block (12NN-3PM) for the said month, growing to 43%, two points higher from the previous month’s 41%, versus GMA’s 33% in May.

Even more Filipinos tuned in to ABS-CBN primetime block, when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently, which gained an audience share of 46%, 16 points ahead of GMA’s 30%.

Out of the top 15 regular airing programs in May, 13 were produced by ABS-CBN. Superhero drama “Juan Dela Cruz” remained at number one with 33.3%, followed by “Maalaala Mo Kaya” (30.8%), “Ina Kapatid Anak” (30.5%), and “Wansapanataym” (28.6%).

Most Filipinos also relied on “TV Patrol” for news as it registered a national TV rating of 26%, or 10 points ahead of GMA’s “24 Oras” (16%).

“Be Careful With My Heart” remained as the most watched daytime program in May with 25%, while “Pilipinas Got Talent,” which recently concluded its fourth season, finished off the said month with 23.1%.

News magazine program “Rated K” climbed seven spots to number 8 in May with a national TV rating of 22.3%.

The other ABS-CBN shows in the Top 15 are “Apoy sa Dagat” (20.8%), “Minute to Win It” (20.5%), “Gandang Gabi Vice” (19.8%), Kapamilya Deal or No Deal” (19%), and “Goin’ Bulilit” (19%).

Meanwhile, in Balance Luzon (areas in Luzon outside Mega Manila), ABS-CBN enjoyed a bigger lead in total day audience share with 44% vs GMA’s 33%. In the Visayas, ABS-CBN prevailed with 50% vs GMA’s 27%, while in Mindanao, ABS-CBN’s audience share averaged 54% vs GMA’s 22%.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

ABS-CBN earlier reported a net income increase of 66% to P508 million in the first quarter of 2013 from P306 million in the same period last year, due to strong regular advertising revenues and election-related ads.

ABS-CBN recently announced its venture into the telecommunications business with a media-sharing partnership between ABS-CBN Convergence and Globe Telecom that will enable ABS-CBN to deliver content and offer traditional telecoms services on mobile devices.

10 Comments on ABS-CBN is Most-Watched TV Channel in May

  1. GMA ang Sinungaling Warson. They claimed to be Nr. 1 pero nga nga. Kahit saan at anumang award giving bodies nakuha ng Abs. GMA waley. Magpaka totoo ka Warson. Accept the fact okey

  2. Anonymous // June 6, 2013 at 12:48 pm //

    no doubt!!!

  3. ivan_potsky // June 6, 2013 at 11:49 am //

    kantar ba bakit d pa rin kau makapniwala na tinalo ng tv5 gma sa vismin base na rin sa survey ng agb. dont tell me fake un inilabas ng kapatid pwede sila kasuhan ng credible na agb daw, akalain nyo yun credibility ng agb naksasalay sa inilabas ng tv5. if ima credible survey firm i will every client who would post a false statement esep esep mga indio. wag puro common gamitin naman ang sense ha. kaya nga nasa ulo nakalagay yan pinakamataas na parte ngbkatawan. ok ha

  4. Anonymous // June 6, 2013 at 11:24 am //

    ASTIG!the best talaga ang kapamilya..soaring high!keep it up!solid kapamilya pa rin ako!:D:D

  5. Kapamilya // June 6, 2013 at 10:35 am //

    As always and expected! Abs-cbn lang talaga ang NUMBER 1!!!

  6. Ang kakapal ng mukha ng Kanguso!!! Kahit na obvious naman na Number 1 ang ABS, pilit pa rin ibangon ang mabahong GMEw! Tanga lang!

  7. Kapokpok tigok // June 5, 2013 at 8:06 pm //

    Still the number 1 !!!! Congrats s at in mga kapamilya 🙂

  8. ABS-CBN is indeed the best.

  9. yan ang tunay na no.1 network sa Pilipinas.
    tunay na no.1 nationwide.

    lumubog na ng bongga ang gma.

  10. kasinungalingan ito…

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