ABS-CBN head of Corporate Communications Bong Osorio said the online portal addresses the need of journalists for up-to-date information about ABS-CBN and bloggers who are constantly looking for materials and sources for content.
“The ABS-CBN Social Media Newsroom best exemplifies communications in a digital world. It enables ABS-CBN to be more in touch with its stakeholders and partners here and abroad who would like to know more about our programs and services that we offer,” said Osorio, who was the former International Association of Business Communicators regional director for Asia.
He said the creation of social media newsroom is a growing trend among many corporations to meet the needs of journalists, bloggers, and netizens for immediate information.
The ABS-CBN Social Media Newsroom contains the latest press releases and photos about ABS-CBN and its subsidiaries, videos of its latest offerings, interview transcripts with its celebrities and executives, RSS feed service, and clippings about what media are saying about ABS-CBN. It contains buttons that allow users to share the materials via Facebook, Twitter, and Google+.
ABS-CBN Corporate Affairs & PR director Kane Errol Choa said, “Digital communication allows us to engage our audiences instantly and efficiently. We’ve made the design of ABS-CBN Social Media Newsroom user-friendly and produce press releases in formats preferred by journalists and bloggers.”
Users can log-on to www.abscbnpr.com to check the latest materials posted on ABS-CBN Social Media Newsroom or download apps on iOS, Android, Windows phones that can read RSS feeds such as Google Reader, Taptu, or Flipboard.
Journalists and bloggers can get the latest press materials and write their own content based on the interview transcripts, audio or video materials, and press releases available on the site.
The ABS-CBN Public Relations Group under the Corporate Communications Division will be uploading the new materials daily, which will automatically be tweeted from @abscbnpr and updated on facebook.com/abscbnpr.