Something "Pinoy" will be revealed on June 12, 2012 according to this viral video featuring various electronic billboards advertising the Philippines on Times Square.

15 Electronic Billboards. 5 Minutes of Billboard Airtime. 100 Million Filipino™ global superstars. 1 Brand. Change the way you look at a nation on June 12, 2012.

An advertising hype for the Philippines?

You decide.

Watch the video here:

Video credit: thephilippinestm on YouTube