John Lloyd Cruz and Toni Gonzaga have been recognized by SM Cinema as the Box-Office King and Queen for 2010 for their movie "My Amnesia Girl."

Cruz and Gonzaga won the title because their movie “My Amnesia Girl” was the highest grossing Pinoy film in 2010 based on data collected from all SM Cinema’s 230 theaters in 40 branches nationwide.

SM’s Box-Office King and Queen winners differ from the same recognition being bestowed by Guillermo Mendoza Memorial Scholarship Foundation simply because they base their tally from the films’ box-office receipts from January 1 to December 31.

Guillermo’s basis include the MMFF films which runs on the last week of the year until the first week of the next year. Their box-office Kings and Queen for 2010 are Bong Revilla and Vic Sotto (tied for “Si Agimat at Si Enteng Kabisote), and Ai Ai delas Alas (for “Ang Tanging Ina Mo, Last Na ‘To”), respectively.