Now on its 100th year in the country, Nestlé Philippines, in cooperation with Star Cinema and Cinema One, proudly unveiled “Kasambuhay, Habambuhay Short Film Anthology,” featuring 10 short films highlighting the values embodied by each of its pillar brands all in 100 minutes.
Nestlé Philippines CEO and Chairman John Miller and Director of Communications Sandra Puno graced the Gold Carpet premiere of the anthology, which was held recently at Rockwell Tent, Makati City.
“This relationship with the Filipino consumers, anchored on the quality of our brands and the role that these much loved brands have played in helping nurture and nourish Filipino families, is what led us to our centennial theme Kasambuhay, Habambuhay,” Miller said.
Most sought after Kapamilya stars Jake Cuenca, Bianca Gonzalez, Melissa Ricks, Luis Manzano, Mariel Rodriguez, Kaye Abad, Rich Hardin and Toni Gonzaga added glitter to the night as they welcomed the distinguished guests of the evening.
Each of the film features a Nestlé brand while showcasing creative Filipino filmmaking talent. The short films can be viewed for free this month in selected theatres nationwide.
The 10 short films are: “The Howl and The Fussyket,” “Unplugged,” “Silup,” “Isang Tasang Pangarap,” “Sali Salita,” “Oh! Pa Ra Sa Ta U Wa Yeah,” “Downtown,” “Tingala sa Baba,” “Cooking Mo, Cooking Ko” and “Sign Seeker.”
Some of the country’s acclaimed actors such as Gloria Romero, Eddie Garcia, John Lloyd Cruz, Sid Lucero, Marvin Agustin and Eugene Domingo showcase their talents in the short films.
The Kasambuhay, Habambuhay Short Film Anthology is only one of Nestlé’s hundred ways of celebrating its 100 years of touching the lives of consumers and making an impact on Filipino families from generation to generation.
Prior to the Kasambuhay film showing, Nestlé launched a 90-second TV commercial to illustrate how Nestlé brands have become a significant part of Filipino family life. Accompanied by the popular OPM song called Pag-ibig (Love), it features a heartwarming storyline showing Nestlé as a constant companion from childhood to senior years.
A centennial cookbook entitled “Celebrating 100 years of Cooking with Nestlé” has been published. Featuring 100 easy-to-prepare, affordable and tasty recipes developed for Filipino taste buds using Nestlé products, the book is divided into 10 sections, which also features an aspect of Filipino life in each section. Plus, centennial promo packs of selected Nestlé products are currently on sale this month.