The Filipino Channel's (TFC) new global affinity campaign--‘Tayo Ang TFC’--was launched on ASAP Rocks today. Check it out!

Lending his voice to the new SID’s theme song, “Tayo Ang TFC,” is world-renowned singer Jed Madela, who became the fifth voice of TFC after Martin Nievera, Lea Salonga, Gary Valenciano and Charice Pempengco.

The campaign highlights the common ground that TFC shares with Filipinos who migrated to other countries. It mirrors their life stories and experiences from the homeland to their struggles and achievements in their adopted land. It shows how TFC has become part and parcel of the Filipinos’ lives overseas – bringing joy, pride, a sense of home and family.

Watch the new TFC Station ID here: