The event will also become the venue for the formal launch of Charice, Gary Valenciano and John Lloyd Cruz as Aficionado Germany Perfumes and Joel Cruz Signatures International newest endorsers.
The event will also feature other star endorsers of Aficionado Germany Perfumes and Joel Cruz Signatures like Ejay Falcon, Erich Gonzales, Pauleen Luna and Alfred Vargas.
Charice will have 3 variants of patented scents made especially for her namely “Charice Perfume for Women,” “Charice Unisex Perfume,” and another men’s cologne under her name. Gary Valenciano, meanwhile, has two variants aptly called “Gary Valenciano for Aficionado” both for men and women.
The show will feature Charice and Gary V together for the very first time in a huge musical event in a big venue as SM Mall of Asia Concert Grounds. The event will also showcase an impressive assembly of the country’s top male and female models as they sashay their way through the runway wearing Joel Cruz Signatures’ newest apparel collection.
Pop/rock band Kamikazee will power the house after the fashion show and the main concert event of Charice and Gary V. Other great surprises await the audiences as Joel Cruz will give away special prizes amounting over a million pesos!
Over-all event direction is by Roxanne Lapus and Robby Carmona directs the event’s special fashion show segment.