The character Bruno originates from Baron Cohen’s previous Channel 4 series, Da Ali G Show. This film is the third based on characters from the show, following Ali G Indahouse and Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, but the latter and this film occurs in real-life situations unlike Ali G Indahouse. The film was promoted on FilmFour to tie-in with their premiere of Borat.
Bruno was initially rated NC-17 by the MPAA for sexual content, but the film was reclassified to an R rating after Universal Pictures edited certain scenes.
Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt was a mock-title proposed by Hollywood-news and gossip blog Defamer and mistakenly reported as genuine by a number of sources of film information, including the Daily Star and The Guardian.
The film arrives in theaters on July 10, 2009.
Video Link: Bruno – Movie Trailer (NSFW)