Young director Francis Pasion summarizes his film as follows:
“Baron Geisler’s role as a gay TV producer personifies my commentary on Philippine media.” Jay is the name of two protagonists in the film. Jay Santiago is a gay TV producer documenting the family of a gay hate crime victim who happens to be his namesake, Jay Mercado. In the process of producing for his TV program, Jay Santiago intrudes into the private grief of the other Jay’s family and he is drawn to the secret life and love of his subject. Direk Francis issues a warning for his film, “Do not believe everything you see as truth.” Aside from Baron, this film also stars indie Prince Coco Martin as Edward.
Jay – Movie Trailer: