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ABS-CBN’s National Audience Share Surges to 47% in June

ABS-CBN Corporation’s TV and Studio business continues to be unrivaled as recent ratings data from Kantar Media shows the Philippines’ leading media and entertainment company still draws more television viewers than any other media network in the country.

ABS-CBN June

ABS-CBN’s national audience share increased to 47% in June based on the data provided by Kantar Media, making ABS-CBN still the most-watched network on TV while it also pioneered viewing of content online with video-on-demand services on TFC.tv for Kapamilyas living abroad and iWant TV locally. GMA is a distant second with a 32% audience share for the same month while Kapamilya shows occupied the Top 10 programs for June.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

While they are scoring high in the TV ratings, ABS-CBN is also leading the nation in bringing online content to its audiences as evidenced by the Filipino consumption of their programs via their video-on-demand services using the internet. ABS-CBN pioneered the service in the country through their iWant TV website and ABS-CBNmobile locally, while Overseas Filipinos can watch their favorite programs through TFC.tv. The strong presence of ABS-CBN online is aimed at the company’s charge to be of service to the Filipino by providing content through different digital platforms like its digital television, ABS-CBN TVplus and its own mobile brand, ABS-CBNmobile.

ABS-CBN’s primetime block obtained a 49% average audience share that is 18 percentage points higher than rival GMA’s 31% average audience share during the same time block. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Eleven ABS-CBN programs made it to the monthly Top 10 highest-rating programs for June, led by “FPJ’s Ang Probinsyano” (42.2%), followed by “The Voice Kids” (36.8%), “Dolce Amore” (33.7%), “Maalaala Mo Kaya” (33.5%), “Wansapanataym” (31.1%), “TV Patrol” (30.2%), “Goin’ Bulilit” (23.8%), “Home Sweetie Home” (23.2%), “Rated K” (20.8%), and the recently-concluded “The Story of Us” (19.8%). “NBA sa ABS-CBN’s” coverage of the NBA Finals also made it to the Top 10 with a 22.6% rating.

Meanwhile, “Be My Lady” (18.6%) remains to be number one in terms of daytime programming, while “It’s Showtime” (18.2%) never lost a single day to “Eat Bulaga” (12.9%). The Kapamilya Gold afternoon block also shone through for the month, garnering a 45% nationwide rating against the 33% of GMA, thanks to the great scores of “Doble Kara” (17.1%) and “Tubig at Langis” (15.1%).

More people in the country also tuned in to the network’s Inauguration Day coverage titled “Ang Panunumpa: Pangako ng Pagbabago,” which hauled in an 18.8% rating compared to the 13.4% of GMA.

Tables

3 Comments on ABS-CBN’s National Audience Share Surges to 47% in June

  1. EatBulaga share lang ahh. Alam nyo may mga bagay tlga na hindi nagtatagal.. AlDub ? 2months lang yata napa-angat yung ratings nyo lol. alos lahat ng Program ng GMA kapit lahat sa AlDub.. kase AlDub lang yung sikat sa Network nyo, kung sino lang yung pinaka sikat sila lang yung ina-hangat. hindi tulad ng sa kabilang network binibigyan lahat sila ng mga project yung artist nila.. paano kaya kung nagsamasama sa iisang teleserye ang KathNiel, JaDine, at LizQuen?
    GMA- try nyong bigyan ng chance ang ibang artist nyo sa ibat ibang proj. hindi yung naka pokus kayo sa AlDub, DongYan, Mark, Lovi, Anbie, etc. Kaya lumilipat sa kabilang network yung iba nyo artist ea kasi hindi nyo binibigyan ng chance.. tulad ni SarahL. Jaya, YassiPressman, Kyla, Jona, etch.. tsk!

  2. Anonymous // July 8, 2016 at 2:28 pm //

    Paano tataas ang rating … e nakaupo lang ang mga matatanda, di naman nakakatawa ang mga sinasabi. At talagang peke ang mga emotions ng AlDub. Alam naman nila ang real feelings between them.

  3. Futang doslaos na avid fantards ng Gmewww Telebagsak // July 5, 2016 at 4:33 am //

    wawang SUNDAY PINALAOS, lagapak na sa ratings nadamay sa ASO SERYE ng EBAK BULAGA…di ba kya nga natameme c MATANDANG JOEY DE MONYO ksi nga lagapak ngaun sa ratings ang EBAK BULAGA..,nkakasuka na ksi pagmumukha ng Aldog at nina LOLA INIDORO EBAK PA MORE, parang mukha lng nitong c pabobong unggoy na DOSLAOS username mukhang Ebak..,pwahahahaha

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