GMA Keeps Mega Manila TV Ratings Lead, Refutes ABS-CBN’s Claim
For the article about ABS-CBN claiming that they are now no. 1 in Mega Manila, click HERE.
Citing overnight TV ratings data from AGB Nielsen Philippines, GMA Network said it posted total day (6 a.m. to midnight) audience shares of 42.3 percent, 7.5 percentage points higher than ABS-CBN’s 34.8 percent.
GMA increased its lead on May 20 to 10 percentage points, as it posted total day audience shares of 41.7 percent versus ABS-CBN’s 31.7 percent.
Moreover, GMA Network said that it has maintained its Mega Manila TV ratings lead over its rival since the start of the year.
From January to May 20 (May 10 to 20 based on overnight ratings), GMA Network posted an average total day audience shares of 40.5 percent, 9.1 percentage points higher than ABS-CBN’s 31.4 percent.
ABS-CBN earlier sent text messages to advertisers and announced on-air via their late night showbiz news program Showbiz News Ngayon that they have recaptured the lead in Mega Manila TV ratings last May 19 based on data from TNS.
But the data from TNS cited by ABS-CBN was the complete opposite of the ratings data from AGB Nielsen Philippines, which clearly showed GMA posting higher TV ratings numbers than its rival.
AGB Nielsen is the more widely recognized industry supplier of TV ratings and other data in the country.
The international group began releasing official National Urban TV Audience Measurement (NUTAM) data in the Philippines in January 2007 with 1,650 home panels in Total Urban Philippines.
Its rival TNS started releasing official national data only in February 2009 with a smaller number of 1,250 home panels.
A total of 19 companies, including GMA Network, another TV channel (not ABS-CBN), and 17 of the top media agencies subscribe to AGB Nielsen.
In contrast, only ABS-CBN subscribes to TNS National Survey and only one advertising agency currently subscribes to TNS Mega Manila Survey.
Source: GMANews.tv
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