#BestofTweets PH Winners Revealed
- Twitter reveals the Winners for #BestofTweets 2021 Philippines Awards
- Recognizing the brands who left the biggest impressions on us this year
2021 brought with it new challenges, but also glimmers of hope as the world collectively looked forward to the future. As restrictions were cautiously eased, the nation and businesses also took bigger strides towards recovery. We saw some exceptional work from brands this year, whether it was wowing audiences with sincere campaigns that benefited society or strengthening relationships with their customers. Brands remained resilient through adversity, never shying away from being creative as they sought to connect with their communities.
Indeed, instead of bowing down to the uncertainty that shrouded much of the year, leading brands were unfazed and levelled up in 2021. From working with influential voices on Twitter, to identifying cultural moments that resonated best, brands tapped on various Twitter’s innovative solutions to launch campaigns and connect with their audience. Across Southeast Asia, marketers and advertisers showcased a wide range of new ideas this year, helping their brands secure a place under the spotlight.
In recognition of this extraordinary work, and as we reflect on the toughest of years, Twitter today announced its #BestofTweets 2021 Philippines Awards to celebrate and applaud the brands that broke through the chatter to create standout campaigns.
Best Campaign for Driving Positive Change in Society
It’s commendable when brands pursue programs for social good, and more so empowering when it allows its audience to be part of it. Unilever Philippines’ (@UnileverPhils) annual #Shop2Give campaign has been running for four years, with proceeds given to UNICEF to support Filipino children in need. This year, they went above and beyond with the new #Shop2GiveCare campaign, adding Gawad Kalinga as another recipient charity to serve over 30 underprivileged communities. They also gathered influencers to draw support for big shopping events and drive even bigger impact for those who need it the most.