ABS-CBN bagged three honors at the Asia-Pacific Stevie Awards for its innovative digital campaigns, making it the only Philippine TV network to win at this year’s prestigious awards program.
The annual Asia-Pacific Stevie Awards is the only awards program to recognize innovation in business throughout the entire Asia-Pacific region. The Stevie Awards are considered to be the world’s premier business awards, conferring recognition for achievement in the workplace over the past 17 years.
The award-giving body honored ABS-CBN with a Gold Stevie Award for Innovation in Entertainment Websites for the television-integrated microsite Moonchasers, which immersed TV and online audiences in the fantasy world of vampires and werewolves of the hit series “La Luna Sangre.”
A Silver Stevie Award for Innovation in Social Media Marketing was also given to the McDo BonFries campaign, which ABS-CBN implemented with partner McDonald’s Philippines. It maximized Twitter, Facebook, and YouTube as platforms where UAAP students and fans could virtually participate in the live arena experience and cheer for their favorite teams in the highly anticipated UAAP Cheerdance Competition.
ABS-CBN also won a Silver Stevie Award for Innovation in Content Marketing/Branded Editorial for Unilever Story Studio, which provided data-based, creative business solutions and content that amplified the affinity of Unilever brands to their target markets.
These award-winning campaigns are part of the digital initiatives of ABS-CBN, the country’s leading media and entertainment company, as it continues to invest in content production for digital platforms for different audiences. It is rapidly transitioning into an agile digital company with the biggest online presence among all media companies, and a growing list of digital properties.
The 2019 Asia-Pacific Stevie Awards have recognized organizations in 17 markets including Australia, mainland China, Fiji, Hong Kong, India, Indonesia, Japan, Macao, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, the USA, and Vietnam.
More than 900 nominations about innovative achievements in the 29-nation Asia-Pacific region were considered by close to 200 executives around the world, who participated in the judging to determine the Gold, Silver, and Bronze Stevie Award winners.