From the moment mothers feel a heartbeat inside their womb, to the first time they see and hold their newborn, they have made a promise to remain strong and shower their children with eternal love and support throughout their life.
This May, Jollibee and creative agency McCann World Group Philippines honor all loving moms as they release a special Kwentong Jollibee Mother’s Day special that will remind everyone of the power of a mother’s unwavering affection and nurturing love.
Directed by Sheron Dayoc, ‘Schoolboy’ follows the story of a young boy as he overcomes his insecurities in his new school and achieves his dream with the help of his mother’s care and encouraging words that gave him the confidence he needed.
“There are many types of love in this world – one we share with friends, relatives, and significant others. But we know that it is the love that we receive from our mothers that make us feel more confident to embrace ourselves,” said Francis Flores, Jollibee Global Brand Chief Marketing Officer and PH Marketing Head.
For a child, there is no greater gift in life than having a mother who is there by their side and cheer them on as they grow up. “This Mother’s Day, we want to showcase the unique bond that a mother and child have and how this encourages the child to love themselves and live their life with a purpose no matter their personal condition,” adds Flores.
As the guiding light of every Filipino household, mothers play an inspiring figure in the life of each member of the family. Last year, Jollibee touched the hearts of netizens with its successful Mother’s Day trilogy – Amor”, “Tess”, and “Helen” – which reached over 27 million views in Facebook and YouTube and touched hearts of over 65.8 million netizens, Jollibee once again celebrates the red-letter day with a new heartwarming Kwentong Jollibee Mother’s Day special.
This year, Jollibee aims to once again shine the spotlight on moms as a fitting tribute to the person who never fails to provide encouragement and support every step of the way. Watch the ‘Schoolboy’ Kwentong Jollibee Mother’s Day special below:
In time for this year’s Mother’s Day celebration, everyone is invited to bring their beloved mother and the whole family for a langhap-sarap feast at Jollibee. From May 10 to 12, customers who purchase a 6-pc Chickenjoy Bucket will get a free sweet-sarap Jolly Spaghetti as a treat for the special day. Meanwhile, every purchase of an 8-pc Chickenjoy Bucket comes with two free Jolly Spaghetti. Promo is also available for take-out, drive-thru, and delivery.