ABS-CBN remained to be the network of choice by most Filipinos and brought relevant lessons and news stories to more viewers in February as it recorded an average audience share of 46%, compared to its rival network GMA with only 33%, according to data from Kantar Media.
The Kapamilya network ruled both rural and urban homes last month, particularly in Metro Manila where it garnered 40% versus GMA’s 28%. It also led the ratings game in Total Luzon as it registered 42%, compared to GMA’s 35%; in Total Visayas where it hit 56%, while GMA only got 27%; and in Total Mindanao where it got 52%, beating GMA’s 31%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
Viewers continued to welcome “FPJ’s Ang Probinsyano” (41.2%) into their homes last month as it topped the list of most watched programs in February.
It is followed by “Pilipinas Got Talent” (39.6%), which showcased world-class talents of Pinoys weekly. “MMK” (33.9%) also captivated viewers with the inspiring story of its letter senders.
ABS-CBN’s flagship newscast “TV Patrol” (32.2%) brought relevant news stories to more viewers last month, while “La Luna Sangre” (31.7%) gripped viewers to its thrilling scenes as it approached its finale.
The magical tales of “Wansapanataym” (30.7%) also captured audiences nationwide with its valuable lessons. On the other hand, “Wildflower’s” (23.3%) wildest ending kept viewers on the edge of the seats.
Completing the list are ABS-CBN comedy show “Home Sweetie Home” (23.3%) Erich Gonzales’ comeback series “The Blood Sisters” (22.7%), and Korina Sanchez’s “Rated K” (22.6%).
Meanwhile, ABS-CBN also won across all time blocks, particularly in the primetime block (6 PM to 12 MN) where it recorded an average audience share of 51%, compared to GMA’s 31%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also ruled the morning block (6 AM to 12 NN) as it hit 39%, compared to GMA’s 32%; the noontime block (12 NN to 3 PM) as it scored 44% versus GMA’s 36%; and the afternoon block where it registered 42%, beating GMA’s 39%.