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ABS-CBN Leads National TV Ratings Covering Urban and Rural Households

ABS-CBN continues to be the country’s most watched TV network with a national average audience share of 45.7%, or a 12 point lead over GMA’s 33.6% from Sept 1 to Oct 13 covering both urban and rural homes, based on Kantar Media data that represent 100% of PH TV viewing population.

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Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN, the country’s leading media and entertainment company, also led in September with a national average audience share of 46% covering urban and rural homes vs GMA’s 34%.

Eight out of the top ten most watched programs last month were produced by ABS-CBN led by the undisputed number one program in the country, “FPJ’s Ang Probinsyano” with an average national TV rating of 39.2%.

In other areas, ABS-CBN also dominated GMA last month. The Kapamilya network led the ratings game in Total Luzon with an average audience share of 41% vs GMA’s 37%; in Total Visayas with 55% vs GMA’s 26%; in Total Mindanao with 58% vs GMA’s 28%; in Total Balance Luzon with 49% vs GMA’s 35%; and in Metro Manila with 37% vs GMA’s 33%.

While ABS-CBN has sustained its TV ratings dominance, it has also kept its leadership in the digital platform through its pioneering video-on-demand service iWant TV. Rapidly transitioning into a digital company, ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits.

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Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

32 Comments on ABS-CBN Leads National TV Ratings Covering Urban and Rural Households

  1. abs cbn

  2. abs-cbn forever // November 7, 2016 at 3:15 pm //

    kapamilya still no. 1 sikat pa ang mga artista hindi lang nationwide kundi worldwide

  3. abs-cbn forever // November 7, 2016 at 3:11 pm //

    no.1 talaga ang abs-cbn bukod sa majority ng magagaling na artista,magagaling na singers, nandito rin ang magagandang programa.

  4. Anonymous // October 17, 2016 at 7:35 pm //

    Guys ano ba kayo. Meron pa kaya bukod sa aldub na sobrang sikat talaga. Sila boobay at pekto mas marami sila exposure sa mga show sa GMA. Pangworld class ang talent nila. Ask nyo pa si doslaos.

  5. Gma talunan through the years // October 17, 2016 at 12:35 pm //

    @dosloas.halata ang pgiging psychopath mo Unggoy ka pkmatay ka na lng…sama mo c Matandang Gurang Joey de liong…hahahaha

  6. Chocoleit Gil Kapamilya no. 1 network in the country // October 16, 2016 at 7:09 pm //

    PAK PAK LUHAAN SI DALOSLOS BOBO KAHIT KAILAN HINDI MAG NO. 1 STATION MO UNA DI KILALA MGA STARLETS DYAN STARLETS INFESTED NETWORK ….

    NO. 2 WALA NG NATIRANG SINGERS DYAN HEHEH JAYA, OGIE,JANNO, KAYLA JR NASA DOS NA SILANG LAHAT HEHEHEHEH

    AT DALAWA LANG SIKAT NILA SI YAYA AT YAYA O ALDENA AT ALDENA INULIT ULIT KO LANG WALA EHHH DALAWA LANG KASO PALAOS PA HEHEHHEEH

  7. Anonymous // October 16, 2016 at 2:36 pm //

    Pak pak ganern….

  8. Anonymous // October 16, 2016 at 2:35 pm //

    Congrats ABS CBN the undisputed network. Claim it…

  9. fake ratings…ang kapalmilyakis…

  10. Nagdasal na nga ako ng paluhod sa baclaran bakit di pa rin number 1 ang GMA

  11. Chocoleit Gil Kapamilya no. 1 network in the country // October 16, 2016 at 12:06 pm //

    WEEHEHEHHHE HEHEHHE KUNG AKO SA NO. 2 NETWORK AT DALOSBOBO .. MAGTIRIK NG KANDILA SA SIMABAHAN BAKA SAKALI TUMAAS ANG RATINGS AT MAGING NO. 1 HEHEHEHEHH WEHEHEHEEH

  12. Daming asong gutom at KAMBING na nagkalat sa kalye

  13. LAOS na ang ALDUB RIP peste hahahaha

  14. hoy mga kupalmilyucks may ADN Festival ngayon s Taguig. kung ako s inyo pumunta nlng kyo nang malaman nyo n masarap pala maging kapuso!!!!

  15. @Chocoleit Gil Kapamilya no. 1 network in the country // KWAWANG ANG NO.2 NETWORK LOSER NA LOSER DI BA DALOSBOBO PSYCHOPATH?——–mas kawawa unggoy!! wala k nang alam, panay kab0b0 han pa kinakalat mo d2…..

  16. @claire //Marami pa naman artista ang GMA, ALDUB, tas si Alden tas si Maine, si yaya Dub at Aldub ulit. Tska Adub ulit.. naku marami pa. Alden pa at si Maine tas sina Aldub. hahahaha..—–hahaha!! ganyan n ganyan din ang sinasabi nyo nung panahon nina DongYan lagi nlng cla…hahaha!! tapos ngayon aldub nmn kc cla ang pinaka sikat n artista s Pilipinas ngayon. tapos sasabihin mo aldub lng meron ang GMA hahaha!! ta ngaH!!! mamulat k s katotohan unggoy hahahaha!!!

  17. @Chocoleit Gil Kapamilya no. 1 network in the country // WEHEHE WALA NAMAN SIKAT DYAN SA KAMUNING KUNDI ALDOG AT ALDOG KAYA BALITA NILA SA SHOWBIZ NEWS PURO ALDENA AT ALDENA HEHEHEHEHEHEH YAYA AT YAYA HEHEHEH—- hahaha!! wag ka nang sumama s thread n to kc usapang may utak to unggoy!! s box office k nlng kc wla k nmn alam kundi manghula eh hahahaha!! paunawa lang wag kang magkakalat ng kab0b0 han d2 ha?? hahahahaha!!!

  18. @Jake Manikad // YAN ANG TOTOONG RATINGS NA HINDI DINADAAN SA PAMIMIGAY NG SARDINAS AT NOODLES…HIHIHIHI——-hahaha!! e2 ang napapala n pinalaki s maling akala hahahahaha!! unggoy gising 2016 n nde n c Cory(RIP) at Ramos ang president b0b0!! hahahaha!!!

  19. Tikboyong. // October 16, 2016 at 8:35 am //

    Ang gwapo talaga ni Mcoy..cute at tunay na lakaki hindi katulad ni ALDENA na kadudaduda ang sexualidad nya…

  20. Jake Manikad // October 16, 2016 at 8:33 am //

    YAN ANG TOTOONG RATINGS NA HINDI DINADAAN SA PAMIMIGAY NG SARDINAS AT NOODLES…HIHIHIHI

  21. Chocoleit Gil Kapamilya no. 1 network in the country // October 16, 2016 at 7:47 am //

    WEHEHE WALA NAMAN SIKAT DYAN SA KAMUNING KUNDI ALDOG AT ALDOG KAYA BALITA NILA SA SHOWBIZ NEWS PURO ALDENA AT ALDENA HEHEHEHEHEHEH YAYA AT YAYA HEHEHEH

  22. Chocoleit Gil Kapamilya no. 1 network in the country // October 16, 2016 at 7:40 am //

    KWAWANG ANG NO.2 NETWORK LOSER NA LOSER DI BA DALOSBOBO PSYCHOPATH?

  23. Marami pa naman artista ang GMA, ALDUB, tas si Alden tas si Maine, si yaya Dub at Aldub ulit. Tska Adub ulit.. naku marami pa. Alden pa at si Maine tas sina Aldub. hahahaha..

  24. see the diff: local companies subscriber AGB 31 with 8 local channels vs kantaruray 14 with 1 local channel hahahahaha!! wake up mga unggoymilya hahahaha!!

  25. see the diff: home panels agb 3500 vs kantaruray 2600 hahahaha!!! wake up mga unggoymilya hahahahaha!!!

  26. Ate Aldena // October 16, 2016 at 12:03 am //

    Number 1 din daw ang GMA po. hahahaha siguro channel 4 number#1 rin siguro kasi mas di hamak marami rin nakaabang sa result ng lotto.

  27. GMA Kapuchoo-Puchoo // October 15, 2016 at 11:57 pm //

    Nilayasan ang GMA ng mga artista nila e pano kung bawat isang lumayas may grupo ng fans edi lipat din sila sa kabila. Sa GMA bilang lang sa daliri ang kilala. hahaha naalala ko pa sa dati nila sunday show halos lahat ng magpeperform may pangalan sa ilalim ng screen kasi di nga kilala

  28. GMA Kapuchoo-Puchoo // October 15, 2016 at 11:53 pm //

    Para paraan nga ang GMA hahaha. Hindi ba mas credible kung puro International ang nakasubscribe. Kasi hindi mo madadaya since nakamonitor sila unlike AGB na puro local kaya baka medaling magdagdag bawas na papabor sa kanila.

  29. Kawawang GMA nilayasan na Ng mga Talents nila, but claiming to be Nr, 1. Di na nahiya

  30. Mga Aso Lang Ang kumakahol.

  31. A ratings provider that ABS-CBN is the only major client, and is therefore not credible. Would you bite the hands that feeds you? Alam na!

  32. joey gurang // October 15, 2016 at 7:30 pm //

    kwawa na nman ang mga knguso nito..pwahahaha

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