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ABS-CBN is Most Watched TV Network in 2015

ABS-CBN ended 2015 on a high note after the network ruled nationwide ratings from January to December last year (excluding Holy Week) with an average national audience share of 43% versus GMA 7’s 36%, data from Kantar Media says.
ABS-CBN also kept a stronghold of the primetime block whole year round as it scored an average national audience share of 50% compared to rival’s 31%. This means half of the Filipino viewing population in combined urban and rural homes tuned in to the top-caliber programs offered by ABS-CBN on primetime.

ABS November

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Meanwhile, ABS-CBN shows also dominated the top 20 list of most watched programs for 2015, 19 of which were produced by the network.

Topping the list as the most watched program last year is “The Voice Kids” (41.7%) followed by “FPJ’s Ang Probinsyano” (38.8%), “Nathaniel” (34.6%), “Pangako Sa’Yo” (33.5%), and “MMK” (30.5%).

Having aired for over a month since it premiered last November, “Dance Kids” still managed to land on the sixth spot with an average national TV rating of 30%. It is followed by “Dream Dad” (29.9%), “Your Face Sounds Familiar Season 1” (29.8%), “Forevermore” (29.2%), and ABS-CBN’s flagship news program “TV Patrol” (28.2%) in the tenth spot.

Other programs in the top 20 are “Wansapanataym” (27.9%), “Rated K” (25.2%), “Your Face Sounds Familiar Season 2” (25.1%), “Home Sweetie Home” (24.2%), “The Voice of the Philippines” (23.2%), “Pasion De Amor” (23%), “Bridges of Love” (22.2%), “Goin Bulilit” (21.4%), and “On the Wings of Love” (21.3%).

ABS-CBN also fared better than its competition in other territories such as Balance Luzon (areas in Luzon outside Mega Manila), where it scored a national average audience share of 45% versus GMA’s 36%; in Visayas with 55% versus rival’s 27%; and in Mindanao with 54% versus GMA’s 28%

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

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15 Comments on ABS-CBN is Most Watched TV Network in 2015

  1. luv kathniel // January 10, 2016 at 12:00 pm //

    congrats PSY for being no 4 & still airing for almost 8 mos now. kudos for GOT TO BELIEVE for capturing d hearts of many vietnamese & pinoy as well and of course congrats to KATHNIEL still the no 1 loveteam for five yrs now & counting! looking forward for a brighter 2016 as vietnam gave u the foreign best actor & actress ur 1st achievement this 2016 cant wait for more blessings👏👏👏

  2. WATCH: youtube.com/watch?v=ZqbEHt

  3. Kala ko ba ALDOGS dw ang no.1.?at Tinaob dw nla ang buong ABS artist,.ayon yan kna joey tanda de liong at sa mga aldogs nation..anyare.?hahahaha

  4. GMA is for sale

  5. ABS CBN Pinanonood ko PROMISE!

  6. ano ba talaga ang totoo, GMA-7 no.1 sa Nielsen and ABS CBN no.1 naman sa Kantar. Pero ang totoo TV5 no.1 sa masang pinoy.

  7. ABS-CBN no.1 sa Kantaraduhan yan.

  8. Anonymous // January 8, 2016 at 11:56 pm //

    Sa AGB, GMA ang number 1. Sa Kantar ABS ang number 1. Dapat yata magtayo ang TV5 ng sariling TV ratings agency para sila naman maging number 1. heheheheh. Pangalanan nilang KA-AGB para unique hehehehehe

  9. ganun pala kantar…..kaya nanalo ang abs-cbn

  10. Anonymous // January 8, 2016 at 11:53 pm //

    Sana ibalik ang Big Brother at The Voice. Di ko bet ang dance kids. OA yung tatlong judge lalo na yung choreo ng GForce, parang Geleen Eugenio lang.

  11. Ai-Ai de las alas, Babalinang Laos, Lola Inidoro, Ebak pa more // January 8, 2016 at 10:09 pm //

    di kc matanggap ni Ai-Ai BAbalina na NA-COLOMBIANZONED movie nla nina TANDANG JOEY DE LIONG at BEKLANG DIREK JOEY REYES…kya todo ang pasaring nla sa Twitter..nyahahaha..losersss kc….

  12. Anonymous // January 8, 2016 at 9:22 pm //

    At babalinang aiai tanggapin mo nlang na laos kna. Ipaglaban mo ng patayan. San ang source mo ung c gozum. Sang banda ka nag number 1. Bitter k lnb hayup kang babalu ka. Ilang beses kna naloko sa pagiging tanga mo.

  13. Anonymous // January 8, 2016 at 9:15 pm //

    Bitter..
    Agb ah ok.. daming kaso ng pandaraya. Hihihi
    Wag tanga at manhid kasama sa krimen yan hihihi

  14. Anonymous // January 8, 2016 at 9:12 pm //

    Kantar? Ah ok..

  15. Solid Kapamilya! // January 8, 2016 at 9:09 pm //

    congrats kapamilya!! always no. 1

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