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ABS-CBN Leads National TV Ratings in February

ABS-CBN Corporation remains to be the undisputed TV network in the country as more Filipinos in both urban and rural homes watched its programs in February, hitting an average national audience share of 45%, or a 13-point lead over GMA’s 32%, based on data from Kantar Media.

Shows

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN also maintained its leadership in key territories across the country. In Balance Luzon (all areas in Luzon outside Mega Manila), ABS-CBN’s audience share increased by two points to 47% in February from 45% in January, or a 12-point lead over GMA’s 35%. The network, meanwhile, continues to dominate Visayas and Mindanao scoring an average audience share of 58% in both areas vs rival’s 22% and 21%.

In the previous month, ABS-CBN’s Primetime Bida (6PM-12MN) also proved to be the network’s strongest time block with an average audience share of 49%, or 19 points higher than GMA’s 30%.
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

“Honesto” remains to be the most-watched program in the country in February and continues to rule weekday programming with a national TV rating of 32.6%. It is followed by “Wansapanataym” (30.3%), which is the number one program on weekends.

“TV Patrol” is still the most-watched newscast in the country with a national TV rating of 29.5% or more than double the rating of rival “24 Oras” with only 14.3%.

Overall, ABS-CBN swept nine out of the top ten most-watched programs in the country including “Got to Believe” (29.9%), “MMK” (29.1%), “Bet on Your Baby” (28.1%), “Annaliza” (23.6%), “Rated K” (22.2%), and “Home Sweetie Home” (22%).

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

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44 Comments on ABS-CBN Leads National TV Ratings in February

  1. Anonymous // March 15, 2014 at 12:05 pm //

    So far sa dami ng sikas at blockbuster as in super laksa sa kapamilya Lang may mga tu ay na kilala at sumikat na mga teleserye at movies ng star cinema eh ang ka push wala nga nga sa mga movies at rating sorry iba ang package ng abs bonnga sa mga pasa bog na movies at ng talaga sikas na mga artista forever saludo ako sa kapamilya dami sikat at insipin nyo na Lang sa mga blockbuster na mga star cinema movies db.

  2. basta ako kapamilya. ayaw ko lang ng GOT TO BELIEVE kasi walang originality. gaya gaya sa METEOR GARDEN tapos yung ending ginaya yung eksena sa SPIDERMAN. ano ba yan, nakakahiya sa mga ibang bansa, nagpapakahirap sila mag-isip tapos gagayahin lang ng mga pinoy. G2B GOT TO BELIEVE o dapat GAYA GAYA TO BE.

  3. Nakakaloka talaga ang GMA. Si Marian laos nha in terms of teleserye. Hanggang sa magazine nalang. Ayan kasi palagi nalang Marian ang kanilang Focus.. Nakakasawa na siya. Ibang artista naman. Sexy nga pero tigok ang rating ng movie nila ni Ai-ai de las Alas nga dahil sa kanya

  4. panig naman sa kasinungalingan at katiwalian ang GMA- pinapanigan pa si Deniece na liar at si Cedric na criminal

  5. panig naman sa kasinungalingan at katiwalian ang GMA

  6. charotero // March 6, 2014 at 4:03 pm //

    Number 1 talaga GMA 7 sabi nila…. kaya nga laging ghost buster mga pelikula produced by GMA Films kasi nga number 1… tsk tsk tsk tsk…. Number 1? Number 1? Number 1? Number 1? Number 1? Weh?????

  7. CONGRATS THE LEGAL WIFE AND ABS CBN!! BOTH KANTAR AND AGB PANALO S RATINGS FOR THE MONTH OF FEB!!

  8. Mas yucks naman sa visual effects at costume ang Dyesebel nung Marian. May Christmas tree sa ulo. Aning aning ang peg! Ang tsaka din ng Marinara! Hahahaha

  9. basta .. yuck sa effects ang abs … patunay ang Galema… ! hahahahahahahahaha

  10. priscilla // March 6, 2014 at 12:31 am //

    rhodorax, uwi!

  11. katulad ni rhodorax c roxanne at deniece, lahat sila naniniwalang katotohanan ang kasinungalingan nila.

    untog mo man sa pader mga ulo nila, di sila mahihimasmasan dahil sa kanila ang totoo ay ang kanilang panloloko.

  12. starlight // March 5, 2014 at 11:35 pm //

    Gaano man katalino ang isang tao kung makitid lang din ang pag-iisip, pawang walang patutunguhan ang mga katagang sasambitin.. Nawa’y mahimasmasan ka Rhodora X sa mga katotohanang pinagsasabi mo..

  13. anonymousjoy // March 5, 2014 at 9:45 pm //

    rhodora x,,, kung wala kang magandang sasabihin… n maganda.. o pniniwalaan sa kantar.. tumahimik k nlng..

  14. RODORA RATKILLER // March 5, 2014 at 6:34 pm //

    DI NA MAILABAS ANG RATINGS NG GMA SA TV KAYA DINAAN NA LANG SA SLOGAN HAHAHA

  15. Rhodora, uwi. Walang sikat sa GMA puro starlet. Walang Box Office Stars sa GMA, no albums, no concert abroad

  16. miiyong // March 5, 2014 at 6:09 pm //

    Hahaha…Galing ng mga comments ni Kritiko may laman ung pinagsasabi ndi katulad nung rhodora x basta may masabi lng…poor rhodora x…bravo kritiko!

  17. Rhodora X // March 5, 2014 at 5:49 pm //

    KRITIKO, I’m so thankful we’re not like-minded, hahaha! Or else I would have been living in LIES and DECEIT all my life!

  18. At hindi rin masagot ni Rhodora X ang mga FLOP movies ng GMA Films at ang parati niyang dahilan ay padded daw kapag Star Cinema movies! C’mon, Rhodora, wag mong lokohin ang sarili mo.

  19. At hindi rin masagot ni Rhodora X ang mga FLOP movies ng GMA Films dahil ang parati niyang dahilan ay padded daw! C’mon, Rhodora, wag mong lokohin ang sarili mo.

  20. Kritiko // March 5, 2014 at 5:24 pm //

    … and yes Rhodora X, I do remember GMA shows because I also watch GMA. I appreciate quality programming when I see one, which is the reason why I prefer to watch GMA News TV over ANC.

    You said you are “never biased”– come on! Don’t tell me that you believe your own lies! A person who isn’t biased needs to watch both stations and compare the quality of programming and such person should do so without initial prejudice; therefore, self-proclaimed Kapuso like yourself will not be a reliable source of information when it comes to comparing the programming of GMA and ABS-CBN.

    I could go on and on about how flimsy your arguments are but I have wasted enough time on you already. So as a parting word? If you think that my comments are like “dandruff falling from an infested head”, yours comments are like the EXCREMENT OF THE SCUM THAT FEEDS THE FUNGUS THAT CAUSES THE DANDRUFF TO GROW.

  21. galemo... // March 5, 2014 at 5:17 pm //

    malapit na ang tinapaserye sa abs… kayyyaaa dun na lng ako sa mas young … hindi sa epal at gurang… hahaha

  22. galemo... // March 5, 2014 at 5:16 pm //

    malapit na ang tinapaserye sa abs… dun na lng ako sa mas young … hindi sa epal at gurang… hahaha

  23. Rhodora X // March 5, 2014 at 5:15 pm //

    Hahahaha, someone who doesn’t deserve attention yet commenters here tireleslly mock and insult me by being a TRUTH-TELLER!

    It’s so sad that a senseless person like YOU preach me about sensibility as if you’re a vicar of Canterbury! I always say things based on FACTS! Like I said, I was never biased! And definitely not GLAUCOMIC like you!

    Have you ever noticed that my bashers like you lounge like a wet dog in an uninspired set with red eyes ready to bully me everytime I give praises for GMA-7! I’m not a hypocrite, I will never give praises for things or people who don’t deserve them. I cannot Adam digest the reason why people hate truths I’ve been telling…

  24. Rhodora XXX // March 5, 2014 at 5:11 pm //

    Nangunguna ba kamo kayo sa news?

    Edi puro news ipalabas nyo mula umaga hanggang gabi…para masabi nyo na number one kayo hahaha!

  25. Kritiko // March 5, 2014 at 4:57 pm //

    Rhodora X- no one is stopping you from being all-praises with GMA; in fact your logic is so jaded that it is pathetic. I was willing to give you the benefit of the doubt because I thought you made some sense but its sad to note that your bashers here are actually right in their observation that you’re just a blinded one track idiot that don’t deserve our attention. You are a shame to the blogging community if ever your really are one as you purport to be.

  26. Anonymous // March 5, 2014 at 4:40 pm //

    basta about news ….. GMA ang nangunguna.. hahaha

  27. Rhodora XXX // March 5, 2014 at 4:40 pm //

    Very well said..Rhodora X

    Stop hating the truth! Because the TRUTH is…

    ABS-CBN is number ONE

    and that’s the TRUTH.,and nothing but the TRUTH

  28. Rhodora X // March 5, 2014 at 4:06 pm //

    KRITIKO’s comments are like ‘dandruffs’ falling from an infested head!

    Innovative – Yes, GMA 7’s shows are innovative. Thanks for remembering the gender-bending phenomenal series ‘My Husband’s Lover.’ Tell me, has it been done before?? NEVER! Only GMA-7 dared to do a teleserye with a very sensitive plot!

    How bout my favorite primetime series ‘Rhodora X?’ Was there a local TV network produced a show that tackled the life of a protagonist with split personality??? Only GMA 7 did!

    Well-crafted – From production design, lighting, direction etc. you can really tell that GMA 7 spent millions just to offer a solid, unmatched, and riveting show for everyone, thanks for remembering ‘Encantadia’ as one example.

    Well-acted – How many best actors and best actresses do I have to tell you to make you see that GMA-7 has talents with excellent acting prowess! Sunshine Dizon, two back-to-back Best Actress trophies for ‘Bakekang’ and ‘Impostora.’ Dingdong Dantes for ‘Stairway To Heaven,’ Marian Rivera for ‘Amaya’ and ‘Temptation of Wife’ and MANY MORE!!!

    Obviously, you have GLAUCOMA when it comes to what is the TRUTH!

    Now tell me, who makes the ‘laughable’ statement?? I’m a KAPUSO and I always give an HONEST OPINION! I was never biased. I’m an ARTICLE WRITER from a company, and dishonesty is a no-no! I’m also a BLOGGER about random thoughts of TRUTHS!

    It’s really funny ’cause Kapamilya Fans hate TRUTH-TELLERS like me! Stop hating the truth, it won’t cultivate your brain!

  29. Wag nyo nanang awayin ang nga gma fanss.. Tao lng naman cila.

    Dapat pa nga KAAWAAN natin sila…

  30. Spell Nganga Rhodora X!

  31. MARIAN FLOP // March 5, 2014 at 1:38 pm //

    KAWAWA NAMAN KAMI

  32. hehe.. nganga, rhodora x..

  33. I vomited a bit by Rhodora X’s statement that GMA shows are innovative, well crafted and well acted. Don’t fool yourself Rhodora X. GMA had its prime when it produced Encantadia, Mulawin and Marimar, it has never recovered since then. It used to be a reliable network when it comes to churning out fresh new ideas and concepts…but look at the current primetime lineup–laughable attempts at being “original”.

    GMA has a roster of good actors and actresses but for some reason, they just cannot give these people the right projects that will steal some thunder away from ABS-CBN.

    Look at Jean Garcia– does anyone really remember any of her roles in all those teleseryes that GMA put her in? Ask a common Pinoy which role she is most remembered for and he will tell you that it’s her role as Madam Claudia Buenavista in ABS-CBNs “Pangako Sa Yo” , a soap shown 13 years ago!

    GMA showed some balls by producing “My Husband’s Lover”, a show that was famous on Twitter but not on ratings– this proves that there is still hope for this network.

    Unless GMA starts to truly use its talented roster of stars (Dennis Trillo, Dingdong Dantes, Carla Abellana, Jean Garcia, Lorna Tolentino, Lovi Poe, Jennylyn Mercado and yes, Marian Rivera) for projects which would resonate and stay in the minds of the typical Pinoy, it would never be able to regain its crown as the no.1 network in the Philippines which is held in the 80s.

  34. Rhodora XXX // March 5, 2014 at 9:19 am //

    Kahit saan… kahit kailan…ABS-CBN…number ONE!

  35. una ang PUSON // March 5, 2014 at 9:17 am //

    a loser is always a loser..nakakahiya maging kapuso

  36. Rhodora Y // March 5, 2014 at 9:03 am //

    Sorry na po, alam ko naman na ABS CBN talaga ang no. 1, hindi ko lang matanggap na talong talo na ang gma,at mga laos na ang mga artista nila.. huhuhuhu

  37. isang proof na talunan ang kapusoy ay ang pagpalit motto mula sa number one tayo kapusoy ay ginawang puso ang una kasi number three na sila sa agbe. haha aalma ang tv pag ginawa silang number three sa agbe

  38. machikito // March 5, 2014 at 4:53 am //

    Hoy rhodora x, uminom ka ng gamot mo at tama na sa pagsinghot ng katol! Walang magandang maidudulot yan sa buhay mo!

  39. wandage // March 5, 2014 at 4:15 am //

    nanahimik na ang AGB. halatang kasinungalingan kc.

  40. anonymous // March 5, 2014 at 2:25 am //

    asan ang mega-manila? alam na..hehe

  41. harold pineda // March 5, 2014 at 12:45 am //

    Winnnner ang kapamilya superstars!!!… eh si marian, regine, vic sotto, dingdong, bong revilla at Carla Abellana nalang kasi ang big stars ng GMA7 eh..

  42. Abscbn…waging- wagi sa ratings…noon, ngayon at sa darating pang mga panahon….

  43. DORA RAT XXX, ILABAS NYO ANG DOCTORED SURVEY RESULT FROM AGBOKYA. NOW NA!

    DORA RAT MAMATAY KA NALANG SA INGGIT OR IGIT? MAGBIGTI KA NALANG DAHIL NOON PA MAN HANGGANG NGAYON ABS-CBN ANG NANGUNGUNA HINDI LANG TV RATINGS KUNDI SA MOVIES.

    ALAM NATIN WALA KANANG ALAS, SON, QUADRO AT SPECIAL KAYA TIGOK KA NA.

    SINO ANG UGOK NGAYON? DI BA IKAW LANG NAMAN?

  44. Rhodora X // March 4, 2014 at 11:40 pm //

    Bravo sa PANLOLOKO!!!

    Jan magaling ang ‘Jeje Network’ na ABS-CBN!

    At panay tlga ang ‘praise release’ ng mga UGOK ng Dos!

    Well, sa inyo na yang FAKE ratings na yan, sa GMA 7 naman ang ‘innovative,’ ‘well-crafted’ at ‘well-acted’ na mga shows. Besides, WE DON’T EAT RATINGS FOR BREAKFAST!

    Panig ung mga Pinoy sa ‘katotohanan’ na ang GMA-7 ang number 1!

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