Organized annually by the Internet Mobile and Marketing Association of the Philippines (IMMAP), the Boomerang Awards aims to recognize the best digital programs and campaigns in the country.
ABS-CBN’s passenger safety app “PasaHero” won the Gold Boomerang in the Programs Category. The app, which safeguards the user (passenger) by broadcasting trip details to social media and sending emergency notifications and location to the user’s trusted circle, also took home a Black Boomerang or a special award from Smart Communications for Best in Mobile.
ABS-CBN’s “Pinoy Big Brother All In Online Bahay ni Kuya,” meanwhile, won a Silver Boomerang in the Effectivity category and a Bronze Boomerang in the Campaigns category.
The Facebook app, a first of its kind in the history of the international Big Brother franchise, successfully expanded the “PBB” experience for fans, who weren’t able to make it to the auditions by making them online housemates. They could interact with Big Brother, as well as with their fellow online housemates, via online tasks and challenges. The top ten online housemates were also given the chance to watch the “PBB All In Big Night” live at the Araneta Coliseum, while the grand winner won a cash prize of P100,000.
This is the first time ABS-CBN joined the prestigious Boomerang Awards by the IMMAP.