To mark the milestone 75th Anniversary of DC Comics’ Batman, Warner Bros. Entertainment and DC Entertainment have revealed plans for a year-long celebration befitting the world’s most popular Super Hero. Highlights of the anniversary program, which starts today, include a new commemorative 75th anniversary Batman logo and an exclusive “Cape/Cowl/Create” art exhibit, featuring 20 contemporary artists’ interpretation of The Dark Knight’s iconic cowl headpiece and cape from the upcoming Batman: Arkham Knight videogame. There will also be 75th anniversary-related activities across all of Warner Bros. Entertainment throughout the year.
First appearing in the comic book Detective Comics #27, which hit newsstands on March 30, 1939, featuring artwork by Bob Kane and a script by Bill Finger, Batman emerged from the shadows to become the world’s most popular Super Hero and dominate all media. In feature films, TV shows, radio, video games, publishing and merchandise, this most human of Super Heroes has battled some of fiction’s greatest villains using his intellect, cunning and an arsenal of gadgets to further his quest for justice.
“Batman is an incredibly important property with multi-generational appeal across all of the Studio’s businesses, and we’re proud to celebrate this milestone anniversary,” said Kevin Tsujihara, Chief Executive Officer, Warner Bros. Entertainment. “ From billion-dollar blockbuster films to TV, home entertainment, videogames and consumer products, The Dark Knight continues to resonate with audiences worldwide and rightfully deserves his place as a global pop culture icon for the ages.”
Batman is the single most successful Super Hero film franchise in history and there have been more theatrical movies released based on Batman than any other comic book character. In video games, the Batman Arkham franchise is also the most successful Super Hero game concept ever. Batman consistently breaks records in every incarnation of his character and remains the gold standard by which all other comic book sales are measured.
“Batman is one of the greatest characters ever created, in comics or elsewhere, and even after 75 years he continues to wildly fascinate fans. He is an integral part of pop culture and has successfully captured the imagination of the entire world,” said Diane Nelson, President of DC Entertainment and President & Chief Content Officer, Warner Bros. Interactive Entertainment. “The origin of Batman, Bruce Wayne and the famous citizens of Gotham are legendary and likely a story you know inside out, even if you’ve never picked up a comic book in your life, and that speaks volumes to the character’s immense popularity and the constructs of the original mythology.”
The first published adventure of The Bat-Man (as he was then known) was in the May 1939 issue of Detective Comics #27,conceived of and drawn by a 22-year-old Kane with his frequent collaborator, Bill Finger, scripting the story. The character was so successful, that one year later the first comic book devoted exclusively to the Caped Crusader’s adventures, Batman #1, hit newsstands. In that issue, Batman battled The Joker and Catwoman for the first time.
Now, DC Entertainment and the Studio’s various divisions, including Pictures, Television, Animation, Interactive Entertainment, Home Entertainment and Consumer Products, will mark this extraordinary 75th anniversary with a range of highly anticipated events and products.
The new commemorative logo, also released today across social media and websites, takes its cue from the famed Bat symbol, and features block-style lettering of “75 Years.” The mark will be rolled out on Batman-related promotions, products and initiatives.
For the Philippine campaign, a raffle promotion will be launched starting July 23 until December 31 in all video stores nationwide. Customers who will purchase the Blu-ray or DVD of any Batman films will get a chance to win a 1/6th Scale Collectible Figure of The Joker, and a Life-Size bust of Batman from Maxi Collector.