ABS-CBN’s Newest Station ID Heats Up Filipino Summer

Filipinos can always make it through calamities with a smile. This is what ABS-CBN will showcase in its much-awaited summer station ID premiering this Sunday (Mar 30) on “ASAP 19.”

Kim and Julia (2)

Dubbed as “PINASmile: Masayang Muli ang Kwento ng Summer Natin,” the 2014 summer SID aims to promote the Philippines as a unique travel destination that takes pride in the beauty of each region, the country’s colorful culture, and of course, the stories behind the unique and infectious smiles of Pinoys.

“Filipinos will always choose to smile amidst hardships; we find happiness even in the small things. We know how to be grateful and remain positive. We believe in the goodness of others. Indeed, despite the calamities that severely damaged our country, the Filipino optimism shines through,” said head of ABS-CBN Creative Communications Management Robert Labayen.

“PINASmile,” interpreted by today’s hottest loveteam Kathryn Bernardo and Daniel Padilla, brings out the raw and authentic happiness from the simple Pinoys. Kapamilya stars and news personalities were tasked to be the smile seekers and went to different parts of the country to immortalize these blissful moments with their own cameras.

Queen of All Media Kris Aquino, for example, took photos and even selfies with Ivatan women in Batanes, while Andi Eigenmann and Bea Alonzo roamed around Luneta taking pictures of families and friends bonding around the famous park. Angelica Panganiban, John Prats, and Zanjoe Marudo, on other hand, captured the smiles of residents in Mt. Pinatubo.

Enrique Gil and Daniel Padilla

Also included in the itinerary are provinces that were severely devastated by disasters last year, particularly Bohol, Samar, and Leyte.

“The positive stories and warm smiles from these hard-hit provinces are testaments of how brave and happy Filipinos could be despite the tragedies that our fellow countrymen went through,” explained Labayen. “Let’s make our summer story worth smiling about again, and show the world that the Philippines is one happy place worth visiting and coming back to.”

The “PINASmile: Masayang Muli ang Kwento ng Summer Natin” theme song was written by Robert Labayen, Lloyd Oliver Corpuz, Christer Salire, Revbrain Martin, Jill Cabradilla-Aspiras, Mark Raywin Tome, and Christine Daria Estabillo. Its music was composed, arranged and produced by Bojam and Thyro of FlipMusic, mixed and mastered by RB “Kidwolf” Barbaso and Bojam, and acoustic guitars by Nica Del Rosario. It was directed by Paolo Emmanuel Ramos and Peewee Gonzales.

Vice Ganda

The 2014 ABS-CBN Summer Station ID was created by ABS-CBN Creative Communications Management headed by Robert Labayen, Johnny Delos Santos, Patrick de Leon and Ira Zabat. The SID Creative and Production team members include Danie Sedilla-Cruz, Edsel Misenas, Kathrina Sanchez, Dang Baldonado, Tina Barbin, Sheryl Ramos, Christine Joy Laxamana, Christian Faustino, Lloyd Oliver Corpuz, Carlota Rosales, Carla Payongayong, Jonathan Perez, Adrian Lim, Chiz Perez, Raywin Tome, Christine Daria Estabillo, Ermil Sanchez, Mark Bravo, Love De Leon, video editors Lorenz Morales and Con Ignacio, logo designer Roger Villon, logo animation Meryl Miranda, print and graphics design head Carmelo Saliendra, motion graphics and brand identity head Oliver Paler, post production specialists Alfie Landayan and Rap Dela Rea, ABS-CBN TV Entertainment, ABS-CBN News and Current Affairs, ABS-CBN Regional Network Group, Star Magic, and the Choose Philippines team.

Other members are technical and production unit head Jaime Porca, technical promo specialist Antonio Medrano Jr., production designer Joon Ku, recording audio engineer Rick James Payumo, director of photography Rommel Sales, videographers Tim Aguirre, Joseph Delos Reyes, Mico Manalaysay, Sheryl Ramos, Christine Joy Laxamana, Edsel Misenas, and Carla Payongayong, photographer Aileen Gooco, talent casters Mary Ann Rejano and Remy Sotto, location manager Marvin Bragas; and production coordinators Jesusa Canilang and Austin De Guzman.


13 Comments on ABS-CBN’s Newest Station ID Heats Up Filipino Summer

  1. PRIMETIME_BIYUDA // March 31, 2014 at 4:40 pm //


  2. ABS Summer Station ID 2014 boosts the Philippine Tourism. Kudos, good job, keep it up!!

  3. JackSparrow // March 30, 2014 at 12:00 am //

    Anung paki ng ABS sa inyo mga hunghang..

  4. Anne Curtis // March 29, 2014 at 11:08 pm //

    mga engot!….. the same pa rin ang ang style ng station id for the last 5 years, binago bago lang ang theme, ngayon smile pero lahat parehas sa kanta, sa mga ek ek ek….ABS fan mga BOBO talaga kayo.. at may amnesia… kahit ano ipakita ng ABS lahat bago sa inyo , kasi di kasi ganoon ka memorable mga station id nila kaya hindi nag reretain sa mga brain niyo!…

  5. wow rhodora x ang lakas ng tama mo.. ang abs artists p ang tinawag nyang starlet at gmeww ang bankable stars… wow anong tinira mo.. panty? ehh mas bankable nga c julia n bago plng compared ky lola marian.. hahaha ang dami kong tawa…

  6. Bayaan nyo na c Rhodora X may topak, tilling yang baklang yan. Kaka labas lang yan ng mental hospital. Kung papatulan natin tayo Ang magiging sira ulo nyan. GMA is the WORST network in the world, walang sikat puro starlet. ABS is the BEST with world class talent, sikat sa buong mundo. GMA talent walang box office stars and best actor and actresses. Rhodora alam mo you’re so pathetic. Nakaka awa ka

  7. ABS d'Bst // March 29, 2014 at 10:19 pm //

    ang LUPIT mu tlga Rhodora X!

    MGA KAPUSO, NGA NGA!!! na nman????

  8. hahaha

  9. RHODORA X // March 29, 2014 at 5:16 pm //

    ang pinakasikat sa kapuso julie as world superstar…mas sikat pa kay beyonce…elmo world heartrob….24 oras better than cnn, sa gma lahat number 1….yung pelikula ni claudine patataubin ang capt. america, yung station id abangan nyo walang binatbat ang holywood….kinikilala na ang gma sa buong mundo, magagaling pang mag english gma, mga blogger galing sa mga sikat na broadsheet, GMA ang kinikilala sa buong mundo na pinakasikat na television……sa lahat ng larangan sakup na ang lahat…

  10. Rhodora X // March 29, 2014 at 5:07 pm //

    Kakatawa nman ung POSER KO sa taas!

    Hoy ugok! Ako ang laging nauunang mag comment sa mga posts ng Starmo na gusto kong commentan kc may auto-update pc ko sa latest post ng Starmo.

    So pag hindi ako ang unang nag-comment, tyak na POSER yun! At malalalim ako gumamit ng English, di gaya mo!


  11. Rhodora X // March 29, 2014 at 5:00 pm //

    A poorly made video collage of Mother Ignacia’s starless starlets. What a waste of space.
    Watchout for the Philippines’ brightest and most bankable stars together in GMA’s 2014 hot summer station ID. Soon!

  12. Ganda!!! as usual

  13. Rhodora XXX // March 29, 2014 at 4:32 pm //

    WOW na WOW…can’t wait to see…aAbangan ko to bukas sa ASAP…we LOVE you ABS-CBN…

    solid KAPAMILYA!!!

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