The comic strip, Peanuts, read everyday by 355 million people since its debut, will mark its 65th anniversary upon the release of the movie in November 2015.
In previously released related news, Steve Martino will direct the “Peanuts” feature; previously, he brought to the big screen (with Jimmy Hayward) Fox/Blue Sky’s “Dr. Seuss’ Horton Hears a Who!” Martino also directed (with Michael Thurmeier) Fox’s recent box-office smash “Ice Age: Continental Drift.” The screenplay is by Craig Schulz and the writing team of Bryan Schulz & Cornelius Uliano. Craig Schulz and Bryan Schulz, respectively Mr. Schulz’s son and grandson, along with Uliano are producing.
Also playing a key role in the deal was Neil Cole, chief executive officer and president of Iconix Brand Group (NASDAQ: ICON), which, in a joint venture with Charles M. Schulz Creative Associates, formed Peanuts Worldwide in 2010, the home to the global “Peanuts” property.
Twentieth Century Fox Animation director of development Ralph Millero worked closely with Morrison and with the Schulz estate in securing the rights to the property.
“This is a momentous step for the Peanuts brand. The beloved characters, Snoopy, Charlie Brown and the whole gang resonate with multiple generations all over the world,” commented Neil Cole, CEO, Iconix Brand Group. “This film will give us a new medium in which to engage consumers globally and showcase the power of the Peanuts brand,” added Cole.