But why the big deal? The 10th placer in the Philippines’ all-time top grossing films, Sarah Geronimo and John Lloyd’s “You Changed My Life”, earned PHP225.21 million. In 2 weeks, “Bride for Rent” is on its way to be one of the country’s 10 most prolific movies to ever hit the big screen.
On the 5th day and right after Star Cinema proclaimed that “Bride for Rent” crossed the PHP100 million-mark, I went out to watch the film. I patiently looked for the reasons why the second Xiam Lim- Kim Chiu starrer surged in box office earnings, providing a remarkable start to the local industry for 2014.
Overall, Bride for Rent saw Kim Chiu and Xian Lim in a different phase of their careers. Kim proved she is better in romantic comedy and Xian gave us a glimpse that he can do drama, even for just a little. With the story not requiring a massive and dazzling production, the movie looked good. Although the film appears to be shallow and non-insightful, it actually found a way to carry relevance with the interviews of real-life couples.
Film reviewers dislike the usual rich guy- poor girl plot. This is tried and tested and we can’t hate the writer(s) for determining what’s within the bounds of KimXi (Kim- Xian love team) and what their fans expect from them. Sounds commercial really, but before we push two of the brightest young stars our local industry has into doing something greatly cinematic and highly artistic, we must not forget to enjoy. To the hopeless, let’s give them this moment to feel the romance.