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‘Bride for Rent’ Poised to Become One of PH’s Highest-Grossing Films of All Time

We all know "Bride for Rent" has reportedly grossed PHP100 million only after 4 days of screening. Observing the long lines in the cinemas, the movie is poised to smash the PHP200 million-mark after 10 days, or even earlier.

Xian Lim and Kim Chiu Wedding photo by   www.anthonycophotography.com

Xian Lim and Kim Chiu Wedding photo by www.anthonycophotography.com

But why the big deal? The 10th placer in the Philippines’ all-time top grossing films, Sarah Geronimo and John Lloyd’s “You Changed My Life”, earned PHP225.21 million. In 2 weeks, “Bride for Rent” is on its way to be one of the country’s 10 most prolific movies to ever hit the big screen.

On the 5th day and right after Star Cinema proclaimed that “Bride for Rent” crossed the PHP100 million-mark, I went out to watch the film. I patiently looked for the reasons why the second Xiam Lim- Kim Chiu starrer surged in box office earnings, providing a remarkable start to the local industry for 2014.

Overall, Bride for Rent saw Kim Chiu and Xian Lim in a different phase of their careers. Kim proved she is better in romantic comedy and Xian gave us a glimpse that he can do drama, even for just a little. With the story not requiring a massive and dazzling production, the movie looked good. Although the film appears to be shallow and non-insightful, it actually found a way to carry relevance with the interviews of real-life couples.

Film reviewers dislike the usual rich guy- poor girl plot. This is tried and tested and we can’t hate the writer(s) for determining what’s within the bounds of KimXi (Kim- Xian love team) and what their fans expect from them. Sounds commercial really, but before we push two of the brightest young stars our local industry has into doing something greatly cinematic and highly artistic, we must not forget to enjoy. To the hopeless, let’s give them this moment to feel the romance.

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18 Comments on ‘Bride for Rent’ Poised to Become One of PH’s Highest-Grossing Films of All Time

  1. mukha ngang malakas to…

  2. ay meron ingit-ingitan dito… try go to movie houses and observe nyo ang pila pra ma-witness nyo first hand the success of BFR. ….wag masyadong nega mga bitters… nkaka-stress yan.

  3. coming soon dito sa North America ang BFR thru TFC. after ng GBBT. this means the ABS CBN Global thru TFC ay todo promote ng artist nila. di tulad ng GMA ayaw nila gastusan ang mga artist nila kaya ayan nga nga na lang ang inaabot. Ang business stragtegy kasi ng GMA eh maximum profit at minimum expense. Compare nyo yung net income ng ABS CBN at GMA halos pareho, pero yung expenses higit sa kalahati ang sa ABS CBN. Tingnan nyo naman ang mga artista ng ABS CBN ang lalaki ng bahay, maraming kotse. Example Kim Chiu top tax payer pa

  4. so this means mas mataas na level ni kim chui kaysa kay marian???

    kapusuck answer pls….

  5. dapat talaga kumita ng malaki ito kasi isusunod nila ang pelikula ni mama piola. kawawa naman si toni panga!!!

  6. Mariano Rivero // January 22, 2014 at 8:05 pm //

    Napanuod mo na ba, Bert? Nakapasyal ka ba sa mga sinehan kung saan showing ito? Reply pls.

    Pinanuod ko sa Greenbelt sa hapon ng 2nd day (Thursday). Usually, pag ganung oras patay ang sales, aalog-alog kami sa loob kahit big Hollywood movies ang showing. But surprise, surpise! Medyo may pila sa takilyera. At sa loob more than half full ang cinema. Local film yun ha. What more kung after office hours yun o weekend. Take note, hindi ako KimXi fan. Gusto ko lang magliwaliw, hehe..

  7. impossible naman..i like Chui-Lim but parang di naman yata magiging box office na tulad ng sinasabi ng writer dito…pls. lang starmometer kaya di na kayo most visited site kasi halatang bias…happy ako kasi kafam ako eh as in solid at bisaya sad ko uy…ang sa akin lang parang di naman sya ganun ka sikat cguro kumita pero yung tulad ng pagkasulat dito medyo OA naman

  8. partly its a strategy to make press releases like this to arouse moviegoers curiosity… this really helps. and going the rounds of the cinemas, talagang pinipilahan ang movie na ito. and im one of them.

    the plot is really simple, to the extent that the story is gasgas na… but the effective way kung paano inilatag ang storya and idagdag pa ang effective acting ng main characters, maganda ang knalabasan.. not boring na kahit alam mo na ang ending, makyukyutan ka na susundan mo till the end. funny and cute, subtly hilarious to some extent, masaya ang movie na ito.

    congratulations.

  9. partly its a strategy to

  10. Yeyyy!!! Gaming ng star cinema!!!

  11. moj, the truth is, kumita talaga ang bride for rent.
    kung ano-ano pa sinasabi mo.
    sakit ng katotohanan, noh?! ouch!! hehe

  12. ang importante daw kasi sa gma, si marian daw ang primetime queen nila kahit flop ang movies.
    dun magaling ang gma.. sa PRESS RELEASE ng marian nila. makabawi man lang sa mga lugi nilang movie sa gma films.

  13. Kung nagsisinungaling ang Star Cinema sa mga movies nila e bakit produce ng produce. Bakit ang GMA Films minsan lang gumawa ng movie urong pa ng urong. nagtatanong lang?

  14. bitter bitteran lng ang peg at tanga tangahan lng kung maniwala kung ganun nga ang ginawa ng SC…..go kim and xian!

  15. Way ng Star cinema na sabihin na ganun kalaki ang kinita ng movie nila para ma-curious nga naman ang tao na kahit walang balak panoorin eh papanoorin nila. That’s the truth.

  16. Happy for Kim & Xian and the rest of the cast, they deserved all the success… Congratulations to Star Cinema! Just love KimXi love team!

  17. Starcinema is the home of boxoffice film and bankable
    stars starcinema rin ang sumisira ng records nya in terms of boxoffice.

  18. 100M on its 4th day mlmang in 1week hgit kumulang 200M…hnggng ngaun mhba parin ang pila…

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