ABS-CBN Integrated News and Current Affairs brought home two Quill Awards for its annual summit on pre-natal health care for expectant Filipino mothers and a digital mobile application that informed and empowered Filipino voters.
DZMM Radyo Patrol 630’s “11th Buntis Congress” received a Quill award for equipping and nurturing future mothers with the knowledge they need during and after pregnancy. On its 11th year, Buntis Congress expanded its coverage by conducting summits outside Metro Manila to reach more expectant moms.
ABS-CBN Digital News Media’s COMELEC Halalan App, which provided users real-time results of the midterm polls straight from the Commission on Elections (COMELEC), voter registration information, and precinct locations via a mobile app on smartphones and tablets, also won a Quill award. ABS-CBN is the only network partnered by COMELEC to create and offer a mobile app customized to fit voters’ needs. The app recorded a total of 6.7 million page views on Android and iOs in May 2013.
ABS-CBN Creative Communications Management also bagged a Quill for the network’s 2012 Christmas Station ID entitled “Lumiliwanag ang Mundo sa Kwento ng Pasko.” The annually anticipated music video highlighted the heroic deeds of Filipinos during Habagat and encouraged viewers to serve as light to other people’s lives by doing simple acts of kindness. The station ID got more than two million hits on YouTube.
ABS-CBN’s 2012 Christmas campaign called “Lumiliwanag ang Mundo sa Kwento ng Pasko” won two Quill awards in the Corporate Social Responsibility and Multi-Audience Communication categories. The campaign was composed of the station ID, parol selling, “Kwento ng Pasko” stories on “TV Patrol,” Kapamilya Simbang Gabi, Salamat Kapamilya gift cards, viewer promo, Kapamilya Gift Together, and the ABS-CBN Christmas Special. Funds generated by the campaign were used for the benefit of “Habagat” victims in Metro Manila.
ABS-CBN Film Archives was recognized for its communication campaign for the successful restoration of award-winning Filipino classic film “Himala” by the late Ishmael Bernal and reintroducing it to current audiences. Through a 360 marketing campaign designed by ABS-CBN, the film was aired on free-to-air television and on cable, had a red carpet cinema premiere, was screened at the prestigious 69th Venice Film Festival, was released internationally on pay-per-view via Global TV, and was distributed commercially on DVD.
ABS-CBN Corporate Communications bagged another Quill for its 2012 Media Christmas Party where it gathered more than 200 members of the entertainment press and bloggers. The event, which gained positive feedback from the attendees, aimed to give its special guests a chance to experience ABS-CBN’s brand of entertainment first-hand as they actively took part in It’s Showtime’s interactive segment “Sine Mo ‘To,” felt the thrill of playing the “Kapamilya Deal or No Deal,” experienced being the 24K Girls, and took part in a press version of the station ID.
Overall, ABS-CBN bagged seven Philippine Quill Awards, while GMA got one, and TV 5 got two.
The Philippine Quill Awards is a prestigious annual gathering of the country’s top business executives given by the International Association of Business Communicators (IABC) Philippines and is awarded to communications programs and tools that exhibit clear objectives and strategies, creative executions and measurable benefits. It is considered to be the country’s most prestigious and relevant award for business communications programs.
IABC is a global network of more than 14,000 business communication professionals in over 60 countries. The Philippines is the first IABC chapter outside North America.