The story of the late DILG Secretary Jessy Robredo, a father, a husband, a political figure, and a role model in the eyes of his youngest daughter Jillian Robredo was launched as a children's book on Friday, March 15, 2013, in National Bookstore Glorietta.

Jesse Robredo was mayor of Naga City for 19 years before being appointed by President Noynoy Aquino III to join his cabinet in 2010. Jesse believed that every Negueño must do his or her own part in helping make the city better that is why he led and worked by example. Jesse also lived in a simple and humble life. He was a loving and sweet husband to Leni Gerona Robredo, and a cool and supportive Papa to his daughters, Aika, Tricia and Jillian.

Written by Town & Country’s editor-in-chief Yvette Fernandez and illustrated by Nicole Lim, the story was based on interviews, speeches, and writings of the Robredo family, “Simply Jesse” tells the story of how Jesse’s honesty and integrity inspired millions of people to live better lives themselves.

A heartwarming and touching story about hard work, public service, and hope for a better Philippines, “Simply Jesse” moves readers to make a difference in our country, and in other people’s lives.

Net proceeds of “Simply Jesse” will be donated to the Jesse M. Robredo Foundation, established by his family and close friends to continue Jesse’s legacy of public service and good governance.

Published by Dream Big Books, “Simply Jesse” is available in newstands, bookstores and supermarkets nationwide for only P125 per copy.