For the period January to November 2012 (November 25 to 30 based on overnight data), GMA recorded an average total day (6 AM to 12 MN) household audience share of 34.6 percent in National Urban Philippines or NUTAM; up 3.1 points from ABS-CBN’s 31.5 percent, and up 19.6 points from TV5’s 15 percent.
GMA also scored impressive total day ratings in the viewer-rich areas of Mega Manila and Urban Luzon, where it led competition by double digits.
In Urban Luzon, which makes up 77 percent of the total urban television households in the country, GMA delivered a solid 38.4 percent total day average; 11 points higher than ABS-CBN’s 27.4 percent, and 23.9 points higher than TV5’s 14.5 percent.
GMA also came ahead of other stations in its bailiwick Mega Manila, which makes up 59.5 percent of all urban television households nationwide, with a commanding total day average of 39.4 percent. GMA was remarkably ahead of ABS-CBN’s 25.8 percent by 13.6 points, and of TV5’s 15.1 percent by 24.3 points.
During the 11-month period, GMA was also ahead of ABS-CBN and TV5 in the morning (6 AM to 12 MN) and afternoon (12 MN to 6 PM) blocks across NUTAM, Urban Luzon, and Mega Manila.
In November, GMA programs dominated the lists of top-rating programs across NUTAM, Urban Luzon, and Mega Manila. Multi-awarded news magazine program Kapuso Mo, Jessica Soho emerged as the number one program in Mega Manila scoring a 24.8 percent average household rating.
Other Kapuso shows that occupied the top slots in the lists are 24 Oras, Kapuso Movie Night Pinoy Flicks, Aso ni San Roque, Kap’s Amazing Stories, Coffee Prince, Eat Bulaga, and Pepito Manaloto, among others.
GMA subscribes to Nielsen TV Audience Measurement along with 22 other paying subscribers including another local major television network (TV5), Faulkner Media, CBN Asia, 15 advertising agencies, and 4 regional clients.
In Mega Manila, Nielsen has a sample size of 1,190 homes versus Kantar Media’s 770 homes. Nationwide, Nielsen has a sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.