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ABS-CBN Pulls Away in May’s National TV Ratings

ABS-CBN dominated Philippine television in May with average audience share of 37% in May or six points higher than GMA’s 31%.

Even more Filipinos across the country tuned in to ABS-CBN primetime (6 PM to 12MN) last month, beating GMA Network in its strong-hold areas Mega and Metro Manila on the timeblock that has the most number of TV viewers.

Data from Kantar Media show that ABS-CBN’s primetime programs improved its average national audience share to 44% or a 16-point lead vs GMA’s 28%. While ABS-CBN experienced an uptick from 43% in April, GMA suffered a drop from 30% last month.

GMA’s decline in primetime viewership is also seen in Mega and Metro Manila. ABS-CBN registered a 34% audience share vs GMA’s 33% in Mega Manila. ABS-CBN’s lead over GMA in Metro Manila was even bigger. ABS-CBN got 36% audience share vs GMA’s 31%.

ABS-CBN’s “TV Patrol” continues to be the country’s most watched and the most credible TV news program with an average rating of 25.1% vs “24 Oras” of GMA with only 16.6%. It also won in Mega Manila last May 27 with 23.6% vs “24 Oras” (22%) and in Metro Manila (24-31 May) with an average rating of 23% vs “24 Oras” 20%.

Even on radio, “TV Patrol” on DZMM received a 20% audience share among Mega Manila listeners in from April as compared to “24 Oras” on DZBB with only 15%, based on Nielsen’s Mega Manila Radio Audience Measurement survey.

“TV Patrol” was also cited as the most credible source by respondents in a recent survey by StratPolls Inc. 45.6% of Filipinos cited “TV Patrol” as the ‘most credible’ news reader team on television while 41.2% cited the team of “24 Oras.” This survey covered the period April 25 to 29, 2011.

ABS-CBN took all the top 12 slots in the list of top regular programs for the month of May with “100 Days to Heaven” leading with an average ratings of 32.6%.

Joining the top 12 regular programs were “Minsan Lang Kita Iibigin” (32.5%), “Mara Clara” (32.4%), “Mutya” (30.9%), “Maalaala Mo Kaya” (28.5%), “Pilipinas Got Talent” (23.6%), “Rated K” (23%), “Wansapanataym” (23%), “Gandang Gabi Vice” (21.4%), “The Biggest Loser Pinoy Edition” (20.5%), and “Goin Bulilit” (19.4%).

ABS-CBN’s new offerings outperformed GMA’s new shows. ABS-CBN’s talk show “Gandang Gabi Vice” and reality show “The Biggest Loser Pinoy Edition” rated higher than GMA’s best bet “Amaya” (19.4%) even when shown at an earlier primetime slot.

ABS-CBN’s noontime show “Happy Yipee Yehey” continues to beat GMA’s “Eat Bulaga” in southern Luzon, the Visayas, and Mindanao. In May, “Happy Yipee Yehey” rated 12.4% vs “Eat Bulaga’s” 10.7% in southern Luzon, 16% vs 8.4% in the Visayas, and 14.1% vs 6.8% in Mindanao. It is gaining ground in Northern Luzon.

In Balance Luzon (areas in Luzon outside Mega Manila), ABS-CBN enjoyed a bigger lead with 41% audience shares vs GMA’s 32%.

In the Visayas, ABS-CBN pulled away with a 57% audience share vs GMA’s 21%. In Mindanao, ABS-CBN’s audience share averaged 53% vs GMA’s 17%.

ABS-CBN’s AM radio station continues to dominate Mega Manila as it posed a 38% audience share in April versus DZRH with 15%, based on NMMRAM. GMA’s DZBB was far third with 14%.

Kantar Media started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, the Visayas and Mindanao.

Kantar Media’s current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

5 Comments on ABS-CBN Pulls Away in May’s National TV Ratings

  1. Rainden21 // June 4, 2011 at 4:11 pm //

    Primetime bida tlga ang bibida NATI0NWIDE mega manila nga ABS ANG PANALO HOW MUCH M0RE KUNG LAHAT NG BAHAY SA MGA PROBINSYA EH IRATE NILA SIGURAD0NG BAGSAK NA BAGSAK ANG GMA7.Sa kredibilidad ng NETWORK ng channel 2 majority 90% ang naniniwala and 10% sa gma7.
    NEWSCASTING MAS MABILIS MAGBALITA ANG TVPATROL SAKA LAMANG IBABALITA NG GMA7 ANG IBINALI TA na NG TVPATROL SA UNANG HIRIT. . Yucks gaya gaya,tlagang Insecure pati news tag line,

    sa isa isang pagbang0n lahat ay aahon.

    And 1 m0re thing hindi nababayaran ang tao para manu0d ng show.kht anung gawin ng gma7 . , mas magwawagi ang kapamilya all over pinas and worldwide.
    Mahiya ang gma7 na nagsasbeng cla ang number 1.

    Yucks nananaginip na gising mga gma7.

  2. Ms.so & so // June 4, 2011 at 11:45 am //

    ABS-CBN rules super ganda ang palabas hindi puchu puchu

  3. Anonymous // June 4, 2011 at 6:52 am //

    humingi ka sa agb office ok>>>

  4. Anonymous // June 4, 2011 at 6:52 am //

    doon humingi ka ng datas sa agb office ok??

  5. @ 249 NASAKTAN KB??? BKIT UBOS NB ANG SARDINAS MO??? MAY NOODLES KP NAMAN YATA DB??? ASAN ANG AGB NATIONAL RATINGS KUNG D KA BOBO BKIT WALANG INILALABAS???

    At least yung sinasabi ko totoo???
    walang QUALITY ang mga programa ng KAMUNING STATION…asar talo kayo kasi wala kayong lehitimong ebidensya na nagpapatunay na de kalidad ang mga programa ng GMA.

    Nasaan ang FACTS and FIGURES na magpapatunay na na NUMBER 1 talaga ang GMA??? AGB ba ang panglaban nyo??? nasan ang NATIONAL RATINGS ng AGB nyo??? wala db?? kasi TAMPERED ang RATINGS nila. Ang mga nagrereact kasi busog na busog sa sardinas at de lata plus bonus pang limang daang piso

    There’s a saying na ” DONT BITE THE HANDS OF SOMEONE WHO FEEDS YOU ”
    db mga KAPUSO SUPPORTERS???

    Binabangungot na kayo sa sobrang KATANGAHAN NYO!!!

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