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ABS-CBN Pulls Away in May’s National TV Ratings

ABS-CBN dominated Philippine television in May with average audience share of 37% in May or six points higher than GMA’s 31%.

Even more Filipinos across the country tuned in to ABS-CBN primetime (6 PM to 12MN) last month, beating GMA Network in its strong-hold areas Mega and Metro Manila on the timeblock that has the most number of TV viewers.

Data from Kantar Media show that ABS-CBN’s primetime programs improved its average national audience share to 44% or a 16-point lead vs GMA’s 28%. While ABS-CBN experienced an uptick from 43% in April, GMA suffered a drop from 30% last month.

GMA’s decline in primetime viewership is also seen in Mega and Metro Manila. ABS-CBN registered a 34% audience share vs GMA’s 33% in Mega Manila. ABS-CBN’s lead over GMA in Metro Manila was even bigger. ABS-CBN got 36% audience share vs GMA’s 31%.

ABS-CBN’s “TV Patrol” continues to be the country’s most watched and the most credible TV news program with an average rating of 25.1% vs “24 Oras” of GMA with only 16.6%. It also won in Mega Manila last May 27 with 23.6% vs “24 Oras” (22%) and in Metro Manila (24-31 May) with an average rating of 23% vs “24 Oras” 20%.

Even on radio, “TV Patrol” on DZMM received a 20% audience share among Mega Manila listeners in from April as compared to “24 Oras” on DZBB with only 15%, based on Nielsen’s Mega Manila Radio Audience Measurement survey.

“TV Patrol” was also cited as the most credible source by respondents in a recent survey by StratPolls Inc. 45.6% of Filipinos cited “TV Patrol” as the ‘most credible’ news reader team on television while 41.2% cited the team of “24 Oras.” This survey covered the period April 25 to 29, 2011.

ABS-CBN took all the top 12 slots in the list of top regular programs for the month of May with “100 Days to Heaven” leading with an average ratings of 32.6%.

Joining the top 12 regular programs were “Minsan Lang Kita Iibigin” (32.5%), “Mara Clara” (32.4%), “Mutya” (30.9%), “Maalaala Mo Kaya” (28.5%), “Pilipinas Got Talent” (23.6%), “Rated K” (23%), “Wansapanataym” (23%), “Gandang Gabi Vice” (21.4%), “The Biggest Loser Pinoy Edition” (20.5%), and “Goin Bulilit” (19.4%).

ABS-CBN’s new offerings outperformed GMA’s new shows. ABS-CBN’s talk show “Gandang Gabi Vice” and reality show “The Biggest Loser Pinoy Edition” rated higher than GMA’s best bet “Amaya” (19.4%) even when shown at an earlier primetime slot.

ABS-CBN’s noontime show “Happy Yipee Yehey” continues to beat GMA’s “Eat Bulaga” in southern Luzon, the Visayas, and Mindanao. In May, “Happy Yipee Yehey” rated 12.4% vs “Eat Bulaga’s” 10.7% in southern Luzon, 16% vs 8.4% in the Visayas, and 14.1% vs 6.8% in Mindanao. It is gaining ground in Northern Luzon.

In Balance Luzon (areas in Luzon outside Mega Manila), ABS-CBN enjoyed a bigger lead with 41% audience shares vs GMA’s 32%.

In the Visayas, ABS-CBN pulled away with a 57% audience share vs GMA’s 21%. In Mindanao, ABS-CBN’s audience share averaged 53% vs GMA’s 17%.

ABS-CBN’s AM radio station continues to dominate Mega Manila as it posed a 38% audience share in April versus DZRH with 15%, based on NMMRAM. GMA’s DZBB was far third with 14%.

Kantar Media started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, the Visayas and Mindanao.

Kantar Media’s current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

50 Comments on ABS-CBN Pulls Away in May’s National TV Ratings

  1. kahit kelan wala pang issue ng fraud about KANTAR...ANG MAY ISSUE NG FRAUD EH ANG AGB...MASKI NGA SA GREECE NAIDEMANDA PA ANG AGB // June 3, 2011 at 12:32 pm //

    LAGAPAK KASI RATINGS NG AMAYA …kaya ngwawala ang mga kapuso fans hahahahha

  2. MAS CREDIBLE TALAGA ANG TNS...DAHIL LAGING COMPLETE DATAS NITO, AT HINDI NAWAWALA ANG SURVEY REPORTS. AT HINDI PAIBA-IBA NG SISTEMA ANG PAGKUHA NG SURVEY UNLIKE NUNG IBANG SURVEY FIRM DYAN... // June 3, 2011 at 12:31 pm //

    NA kapag talo ang kliyente nila biglang babaguhin ang sistema ng survey hahahah….agb ba yun?

  3. I think TNS is better survey firm compared to AGB/GMA!!!! // June 3, 2011 at 12:28 pm //

    Mas questionable ang AGB/GMA ratings!!!! Saan ka makakakita ng survey na ang gumagawa ay ka-tie up ng isang TV Network. And inconsistent ang paglabas ng mga ratings.

    How ridiculous!!!

    Remember that AGB has pending case regarding the manipulation of ratings done by GMA representative with the knowledge of AGB in Mindanao Area.

    Kantar/ TNS survey is an independent survey company with lots of clients, well known in other countries and no tie up with a TV Network. This survey firm is consistent in releasing rating results.

    Now If you are going to ask, who’s the credible survey firm, between AGB and Kantar/ TNS? I think a wise person knows the answer.

  4. kahit kelan wala pang issue ng fraud about KANTAR...ANG MAY ISSUE NG FRAUD EH ANG AGB...MASKI NGA SA GREECE NAIDEMANDA PA ANG AGB // June 3, 2011 at 12:28 pm //

    maski nung last election tugma ang survey ng KANTAR SA RATINGS NG PULSE ASIA….
    IBIG SABIHIN TOTOO TALAGA ANG KANTAR AT CREDIBLE…kapuso talunan forever.

  5. Anonymous // June 3, 2011 at 12:27 pm //

    @174.. bobo talaga

  6. kahit kelan wala pang issue ng fraud about KANTAR...ANG MAY ISSUE NG FRAUD EH ANG AGB...MASKI NGA SA GREECE NAIDEMANDA PA ANG AGB // June 3, 2011 at 12:27 pm //

    at ang results ng survey ng KANTAR..halos tumutugma sa TWITTER DAHIL NAGIGING TRENDING TOPIC ANG KAPAMILYA SHOWS SA TWITTER….IBIG SABIHIN PINAGUUSAPAN TALAGA.

  7. self-glorifying gma // June 3, 2011 at 12:27 pm //

    sa mga nagbubulag-bulagan na agb ang mas pinaniwalaan at peke ang kantar, at dyiimey ang nangunguna, paki google na lang po ng “how to fight hypnosis” mukha kasing na hypnotized na kayo ni mike, gozon, duavit, whelma, et al.

  8. kahit kelan wala pang issue ng fraud about KANTAR...ANG MAY ISSUE NG FRAUD EH ANG AGB...MASKI NGA SA GREECE NAIDEMANDA PA ANG AGB // June 3, 2011 at 12:25 pm //

    at marami na ring lumipat sa kantar dahil mas updated ito, hindi nawawala at walang pinapanigan…at laging complete…

  9. kahit kelan wala pang issue ng fraud about KANTAR...ANG MAY ISSUE NG FRAUD EH ANG AGB...MASKI NGA SA GREECE NAIDEMANDA PA ANG AGB // June 3, 2011 at 12:23 pm //

    bitter pa ang mga kapuso eh ang papangit naman ng palabas sa inyo.

  10. bakit hndi naglalabas ang agb ng nationwide ratings mga kanguso?

  11. mga kanguso kung talo talo hwag na umipal kasi totoo naman! ang linaw linaw ng data! panalo tlga abs-cbn nationwide! buong pilipinas kya hwag nyo isingit yang kamuning ratings nyo na pinagsisigawan nyo mas importante! mahiya kayo! anu kayo hilo? masaya kayo! hahahaha npka gulang nyo naman! lumaban ng patas!

  12. 176
    WHAT A FAKE RATING KASI ALAM NG LAHAT SA TV INDUSTRY AT ADVERTISING WORLD NA ANG KANTAR NATIONAL RATING IS FUNDED BY ABS CBN , SILA ALNG ANG ONLY SUBSCRIBER NITO KAYA NATURAL SILA ANG NUMBER 1, UNLIKE AGB RATING NA ANG MGA ADVERTISERS ANG SUBSCRIBER KAYA Says:
    June 3rd, 2011 at 11:52 am

    [-]

    AT ISA PA ANG KANTAR NATIONAL RATING 33% LANG ANG COVERAGE KAHIT NATIONAL PA ITO KASI NGA KARAMIHAN SA VISAYA AT MINDANAO REMOTE PLACES WALA PANG ELECTRICITY, UNLIKE AGB RATING NA 77% ANG COVERAGE, MAS MALAWAK KAYSA SA KANTAR KASI ULTIMO BUNDOK SA LUZON AY MAY KURYENTE NA.

    ——————————

    GANOON TE? EH BAKIT MAS MARAMING ADS SA ABS? BAKIT KARAMIHAN SA ENDORSERS ARE KAPAMILYAS? SO U MEAN, ADVERTISERS ARE SUBSCRIBED TO AGB TOOK KANTAR’S DATA AS MORE RELIABLE?

    ISIP ISP TE…

  13. aaaaaaaa // June 3, 2011 at 12:10 pm //

    huyyyyyyyy
    tama na yang kasinungalingang yan!!!! hahah natatawa na lang ako sa article na toh hahah so biased super……. XD

  14. amaya the best // June 3, 2011 at 12:08 pm //

    AGB has 2000 plus panels but Kantar only 1000 plus panels…kaya number 1 parin sa nationwide ang GMA…bakit hindi sinasali sa kanilang article ang aftenoon drama?

  15. @ 176 hmmmmp... // June 3, 2011 at 12:06 pm //

    MAGRESEARCH KA NGA..WALANG KATUTURAN MESSAGE MO.HINDI KA KAPANI-PANIWALA..DINIDEPENSAHAN MO ANG ISTASYONG HINDI NAMAN CLICK SA MASA ANG MGA PROGRAMA..HAY NAKU..HUWAG MAGPALINLANG AT NG WALANG MANLILINLANG SA MUNDO NA TO…HUWAG MAPIPIKON MGA KAPUSO..PAWANG KATOTOHANAN LAMANG TO HA..GOODLUCK..HEHEHEHE!

  16. @ 176 hmmmmp... // June 3, 2011 at 12:04 pm //

    MAGRESEARCH KA NGA..WALA KATUTURAN MESSAGE MO.HIND KA KAPANI-PANIWALA..DINIDEPENSAHAN MO ISTASYONG HINDI NAMAN CLICK SA MASA ANG MGA PROGRAMA..HAY NAKU..HUWAG MAGPALINLANG AT NG WALANG MANLILINLANG SA MUNDO NA TO…HUWAG MAPIPIKON MGA KAUSO..PAWANG KATOTOHANAN LAMANG TO HA..GOODLUCK..HEHEHEHE!

  17. ABS-CBN ROCKS // June 3, 2011 at 12:03 pm //

    yung mga KAPOPO nagbubulag-bulagan na tanging ABS lang daw aNG naka subscribe sa KAntar..hehe..ano kaya yung NBN? db TV network yan na government owned? hehe..magbulagbulagan ba? kung hindi rin mahalaga ang KANTAR ratings bakit po KAYA magtaas ng AD rate ng dos talo pa ang Siete na no.1 kuno sa AGB? hahaha…mga KAPOPO wag kayo magbulag-bulagan sabihin niyo binibigyan niyo lang ng excuse ang pagkatalo ng bulok na GMEwww! KUHA niyO!?

  18. teh..nagbabasa ka ba?…ang AGB sa pinas lang nabubuhay…at kaliwat kanan ang kaso sa ibang bansa….ang TNS eh buong mundo…teh pakiusap ko sayo magbasa-basa ka kasi nagmumukha kang BOBO…

  19. Anonymous // June 3, 2011 at 12:02 pm //

    OOPS 176 PLA NOT 175

  20. susness // June 3, 2011 at 12:00 pm //

    si gozon at galvante nanonood ng MLKI at 100days to heaven? wow. indi na bago yan. at indi na din bago, bukas makalawa, ginaya na nila yan! hahaha

    tama ung sinabi nung isa dito na CLASS F ang mga kapuso. sa FREE lang umaasa! haha

  21. HAHAAA SA PRESINTO KA MAGPALIWANAG!!! NYAHAHAAA

  22. obviously, MANGMANG ka!

    siguro hindi mo binasa ang buong article kasi nag nose bleed ka, am i right?! bwahahahahahaha!

  23. Peace :) // June 3, 2011 at 11:55 am //

    un lang naman po ay base sa napanood ko last night.

  24. Lolo Imok // June 3, 2011 at 11:54 am //

    Hahahaha,pati pala si Goson at Galbante nanonood ng MLKI at 100 Days to heaven hahahah

  25. WHAT A FAKE RATING KASI ALAM NG LAHAT SA TV INDUSTRY AT ADVERTISING WORLD NA ANG KANTAR NATIONAL RATING IS FUNDED BY ABS CBN , SILA ALNG ANG ONLY SUBSCRIBER NITO KAYA NATURAL SILA ANG NUMBER 1, UNLIKE AGB RATING NA ANG MGA ADVERTISERS ANG SUBSCRIBER KAYA // June 3, 2011 at 11:52 am //

    AT ISA PA ANG KANTAR NATIONAL RATING 33% LANG ANG COVERAGE KAHIT NATIONAL PA ITO KASI NGA KARAMIHAN SA VISAYA AT MINDANAO REMOTE PLACES WALA PANG ELECTRICITY, UNLIKE AGB RATING NA 77% ANG COVERAGE, MAS MALAWAK KAYSA SA KANTAR KASI ULTIMO BUNDOK SA LUZON AY MAY KURYENTE NA.

  26. WHAT A FAKE RATING KASI ALAM NG LAHAT SA TV INDUSTRY AT ADVERTISING WORLD NA ANG KANTAR NATIONAL RATING IS FUNDED BY ABS CBN , SILA ALNG ANG ONLY SUBSCRIBER NITO KAYA NATURAL SILA ANG NUMBER 1, UNLIKE AGB RATING NA ANG MGA ADVERTISERS ANG SUBSCRIBER KAYA // June 3, 2011 at 11:51 am //

    AT ISA PA ANG KANTAR NATIONAL RATING 33% LANG ANG COVERAGE KAHIT NATIONAL PA ITO KASI NGA KARAMIHAN SA VISAYA AT MINDANAO REMOTE PLACES WALA PANG ELECTRICITY, UNLIKE AGB RATING NA 77% ANG COVERAGE, MAS MALAWAK KAYSA SA KANTAR KASI ULTIMO BUNDOK SA LUZON AY MAY KURYENTE NA.

  27. nyaahhaaaaaaaa mahirap ba tanggapin na kaya flop yang palabas nyo? e kahit hiraya manawari pa itatapat jan mas pipiliin mo pa manuod ng hiraya kaya amaya nyong bulok. dami ka ekekan, pano magrerate yan e gaya gaya ng kwento a may pakanta kanta pa, ano to PINAGSAMANG IMORTAL AT IDOL??

  28. dami_talagag_bobo // June 3, 2011 at 11:41 am //

    kahit ano pang ganda ang ipalabas sa gma7. kahit pa sabihin ng buong mundo na maganda nga ito, di yan papanoorin ng mga tanga at bobong die-hard kapamilya.. tama? oo xe bobo nga sila.. period

  29. Peace :) // June 3, 2011 at 11:33 am //

    sana di nalng pinakanta si ms.lanie mercado sa amaya kc di naman nya boses ang ginamit….pati ung gabay nila ibang boses din ang ginamit and halatang ginagaya nya lang kasi di sabay sa nagsasalita ang buka ng bibig nya.

  30. yes i agree lalong naging konti ang ad load nang AMAYA. // June 3, 2011 at 11:20 am //

    na obserbahan ko nung pilot around 13 gap per minutes, second day mga 9 gap at kahapon mga nasa 7 gap nalang…soo boring kasi nang amaya…i hate watching it…BASURANG SHOW NATO….

  31. GENERAL SANTOS CITY // June 3, 2011 at 11:15 am //

    d2 s GENSAN number 1 ang ABS-CBN….Go KAPAMILYA!!! we love all kapamilya shows specially HYY and PRIMETIME BIDA’s line-up……

  32. self-glorifying gma // June 3, 2011 at 11:10 am //

    Huwag kasing magpa-hypnotized sa mga taong lumalabas sa dyiimey na kung ano-ano ang mga sinasabi to glorify them…

  33. self-glorifying gma // June 3, 2011 at 11:03 am //

    Malinaw dito na mas pinapaniwalaan ng mga advertisers ang Kantar kesa AGB. Sa ‘Amaya’, para mapunan ang oras sa commercial break, pinopromote na lang yung mga shows ng Dyiimey.

  34. self-glorifying gma // June 3, 2011 at 11:02 am //

    @Comparative average number of endorsement/adz per commercial break:

    Mara Clara 16
    MLKI 13
    Munting Heredera 12
    Amaya 6

  35. Kaya hindi tumataas ang ratings ng HYY kasi concentrated lang xa dun sa 2000 panel homes (agb man o kantar) // June 3, 2011 at 11:00 am //

    pag nagdigital na, saka nyo malalaman na marami talagang viewers ang HYY..

  36. Davao: :::ang TV ng agb subscriber eh yung galing pa ng japan..walang ch number 2 // June 3, 2011 at 10:59 am //

    mahina ang channel 2 sa manila dahil ang TV ng agb subscriber eh yung galing pa ng japan..walang ch number 2….samantalang sa pr0binsya, ang abs ay channels 4,5,7,11,9,28,72…..KUHA mo!?

  37. self-glorifying gma // June 3, 2011 at 10:59 am //

    @162, buti na lang nai-post mo. Yung sa akin kasi hindi nakakapasok, nag-tyaga pa naman akong panoorin ng sabay ang siete at dos para magkaroon ng tamang pag-compare. I-try ko ulit baka pumasok.

  38. POLOMOLOK // June 3, 2011 at 10:51 am //

    d2 din s POLOMOLOK, SOUTH COTABATO solid KAPAMILYA kami d2!!!! ganda ng HYY at The Biggest Loser….

  39. ANUNG madaming ADS? neknek nyo! ang UNTI nga.. // June 3, 2011 at 10:50 am //

    AMAYA TVC’s – JUNE 2, 2011
    8:44 PM TO 9:28 pm
    Total TVC – 22

    FIRST GAP
    1 Cream Silk
    2 Voice
    3 Del Monte Tomato Sauce
    4 Selecta Ice Cream- Zoren-Carmina
    5 Loreal
    6 Alaska- Cesar M

    SECOND GAP
    1 Cobra
    2 Maybelline
    3 McDonalds
    4 Sunsilk
    5 Lucky Me Pancit Canton

    THIRD GAP
    1 Pantene
    2 Decolgen
    3 Milo – Chris Tiu
    4 Head & Shoulders

    FOURTH GAP
    1 Sunsilk
    2 Real Leaf – marian, dingdong, KC and Piolo
    3 Super8
    4 Super8
    5 Sumo
    6 Clear
    7 Vaseline

    -sobrang unti ng ads huh.. yan ba ang no. 1? (source ko nian ay pex.. baka sabihin kc ng iba dito ay nanonood ako ng amaya eh..LOLs) – wala pa to sa kalahati ng MLKI.

  40. Whaaaaaaaaaaaaaaaattttt??? // June 3, 2011 at 10:50 am //

    Congrats ABS-CBN…. buti p ang ABSCBN kahit mataas n ratings nila hindi sinasabi n number 1 cla…kasi ang number 1 jan ay kami mga kapamilyang nanonod ng mga programa sa ABSCBN…waaaaaaaaa….

    —-AMAYAFLOP tlg——

  41. GMA FLOP! // June 3, 2011 at 10:43 am //

    basta kami dito sa BICOL region, HAPPY YIPEE YEHEY kami!

  42. Anonymous // June 3, 2011 at 10:43 am //

    basta ako love ko hyy lalo na and dalawang john…hehehe ka gwapo tapos si bianca na pagka kwelakwela…at ang kontra bida dancers

  43. Anonymous // June 3, 2011 at 10:40 am //

    ulol ka! sino may sabi na kunti lang na nood ng HYY?…MGA IDIOT…dito sa amin sa NEGROS ORIENTAL HYY ang pina nood tuwing tanghali…kaming mga negrenses solid KAPAMILYA KAMI.

  44. Anonymous // June 3, 2011 at 10:39 am //

    actually ang mga kapuso lahat sila nasa class F, as in for “FREE” lahat ang gusto. FREE noodles, FREE sardines, etc.! bwahahahahaha!

  45. tama ka dyan. pero subscriber din ang HBO, AXN, Discovery, etc. ooopppsss, probably you don’t know what im talking about kasi sa AGB-mega squatters kamuning area walang mga CABLE! bwahahahahahaha!

  46. Anonymous // June 3, 2011 at 10:30 am //

    @146

    nice explanation. sana maintindihan ng mga kapuso na kahit maraming viewers sa mega manila eh mostly belong to the “E” class sila. walang “buying powers” ika nga. mahilig lang lagi sa “FREE”!!!
    bwahahahahahahahahahahaha….
    si flo, ricsky, alabama, proudkapuso, et al, mahilig lang sa “FREE”.
    bwahahahahahahahaahahahaha….

  47. skycable pla isa s mga subcribers nyo eh di b s lopez din mga yan…. hahaha

  48. Leave a Reply // June 3, 2011 at 10:24 am //

    AMAYA OVERLOAD

    watch Amaya and count the ad loads Bwahaha napaka daming ad loads ng amaya ,, superr,, rofl,,
    considering na PILOT week palang nito,,
    ______________

    kahit na sinasabi nang mga kapuso na nakakuha noon ang IMORTAL ng 7.7 na ratings sa AGB-GMA eh hindi ganyan kadami ang ad loads ng imortal… Bwahaha

  49. basta sa cebu no 1 ang HYY….in fairness loaded naman ng ads ang HYY….sana wag mawala kasi boring na ang EB..pinoy henyo lng ang gusto ko dyan…

  50. Leave a Reply // June 3, 2011 at 10:22 am //

    AMAYA OVERLOAD

    watch Amaya and count the ad loads Bwahaha napaka daming ad loads ng amaya ,,, superr,, rofl,,
    considering na PILOT week palang nito,,

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