Brad Pitt debuts as new face of N°5, dubbed the most feminine fragrance of all time. Check out the 30 secon TV spot.

Chanel’s press release says:

For many, CHANEL N°5 is an icon. For others, the best-selling fragrance evokes the eternal woman. For Joe Wright, the director of the new advertising campaign for N°5, the scent is “a phenomenon that continues to invent and reinvent itself.” Case in point: the unexpected decision to sign Brad Pitt as the face of N°5. The actor follows in the footsteps of Coco Chanel, Marilyn Monroe, Catherine Deneuve, Lauren Hutton, Nicole Kidman and Audrey Tautou, andrepresents a first in the world of women’s fragrance, just as N°5 marked a first in 1921 with its radical and intoxicating mix of 80 ingredients.

Watch the TVC here:

Photography by Sam Taylor Wood