According to Swift, she wrote the song “Mean” to get back at her critics who constantly question her songs as well as her ability to sing.
The music video was directed by Declan Whitebloom, who developed the concept together with Swift. It begins with Swift and her band playing a banjo, all dressed in vintage-inspired clothes. The stage is set up like a front yard of a farmhouse. Then, Swift is shown being tied to the tracks by a villain, similar to the song’s artwork. The villain and his friend laugh as she sits there helpless.
Alternately shown throughout the video are some scenes of boys and girls being bullied, kinda similar to what we’ve seen on Katy Perry‘s “Firework” and P!nk‘s “Raise Your Glass”.
Watch the music video here (take note that it’s not yet the Vevo release so it’s a bit blurry):