It’s a promo for Veet called “Win a Date with Daniel Matsunaga” and it will be launched next month in time for Valentines. Veet is a hair-removal product for women which comes in creams and wax strips. Although some men also use the product, only women are qualified to join the promo (sorry guys and gays).
And as the title of the promo says, the prize is a date with Brapanese model Daniel Matsunaga (with consent from Heart Evangelista, of course).
Here’s the press release from Veet:
This February, win a date with hottie Daniel Matsunaga who will help you VEET your way into smoother legs! “In a survey we asked our target market ‘Who would you like to be stuck with in an elevator?’ and Daniel topped the list. There is a natural match between VEET women and the nippo-brasileiro hunk. He is a rising star, hot, and is desired by many women,” says VEET assistant brand manager Isa Marfori. A clip which showed Daniel lip-locking with an unknown lady inside an elevator spread like wildfire on the internet. In two days, the clip posted in You Tube amassed at least 250,000 hits, and was even featured in various news programs. It turned out to be a teaser for a summer activity being cooked up by VEET featuring Daniel. The winner will have a date with Daniel Matsunaga where he will personally VEET the winner’s legs. She will also bring home an Apple i-Pad. VEET is also giving away an i-Pod touch, an i-Pod nano, iPod Shuffles and Veet gift packs. So how to win that date with Daniel? The promo involves sending videos or a photo story showing why he should date you and show you using VEET on your legs. Watch out for the promo coming out soon on February 8.