ABS-CBN Reaps Major Honors in 2010 Catholic Mass Media Awards
Seven out of the 13 recognitions for TV went to ABS-CBN shows namely “Kulilits” for best program for children and youth; “Si Bro ang Star ng Pasko 2000” for station ID; “Maalaala Mo Kaya” for drama series; “Ang Aming mga Sala” for TV special; “TV Patrol Sabado” for special event coverage; “Rated K” for news magazine program; and “TV Patrol” for news program.
Top-rating ‘santaserye’ “Agua Bendita” was given a special citation alongside weekend public service program “Failon Ngayon” and reality-talk show “Bottomline.”
DZMM, on the other hand, dominated the night winning six out of seven CMMA’s for radio which include best branded radio ad for “Child Labor: Piko,” counseling program for “Dr. Love,” drama program for “Maalaala Mo Kaya,” business radio news or feature for “Sikap Pinoy,” public service program for “Tambalang Failon at Sanchez,” news program for “Radyo Patrol Balita,” and news commentary for “Pasada Sais Trenta.”
Meanwhile, ABS-CBN Publishing bagged the Best Special Feature award in the print category with its “Paalam Cory: An ABS-CBN Commemorative Special.”
Star Recording Inc’s “May Bukas Pa” also took home a CMMA for Best Album-Inspirational. A special citation for Best Public Service program was also awarded to ABS-CBN Cebu’s “Halad sa Kapamilya.”
The CMMA is a tribute to those who are serving God through the mass media profession and promote Christian values in an outstanding way, in radio, press, advertising, television and film. Archdiocese of Manila through His Eminence Archbishop Jaime Cardinal Sin, organized the CMMA in 1978 to stress the importance of mass media and instill a sense of responsibility in communicators.