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ABS-CBN is Most-Watched TV Network for 2013

From sign on to sign off, ABS-CBN is the most watched network in the country in 2013 after it ruled national TV ratings across urban and rural homes with an average national audience share of 42%, or 9 points higher than GMA’s 33%, based on year round data from Kantar Media.

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Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

From January to December 2013, ABS-CBN beat all other networks across all time blocks and even swept all 15 slots in the list of top 15 most watched programs last year.

The Kapamilya network remained undefeated in primetime (6PM-12MN) with an average audience share of 47%, or a whopping 16-point lead over GMA’s 31%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also led the morning (6AM-12MN) block with an average audience share of 37% vs GMA’s 33%, while the network hit 40% audience share in the early afternoon block (12NN-3PM) vs GMA’s 36%. The late afternoon (3PM-6PM) block scored no exception as the Kapamilya Network ruled with 38% as compared to GMA’s 33%.

When it comes to the country’s top 15 most watched programs, ABS-CBN ruled the list with its original Pinoy superhero “Juan dela Cruz” leading the pack with an average national TV rating of 34.7%. It was followed by “Ina Kapatid Anak” (33.4%), “Princess and I” (31.1%), “Maalaala Mo Kaya” (30.7%), Wansapanataym (29.7%), and “Honesto” (28.3%).

“TV Patrol” remained as the viewers’ top choice for newscasts with an average national TV rating of 27.7%, or a ten point lead against GMA’s “24 Oras” (17.1%).

Also included in the top 15 list from January to December 2013 were “Got To Believe” (27.6%), “Aryana” (26.6%), “Muling Buksan Ang Puso” (26.1%), “Huwag Ka Lang Mawawala” (25.9%), “Pilipinas Got Talent” (25.4%), “Bet On Your Baby” (25.3%), “The Voice of the Philippines” (25.1%), and “Be Careful With My Heart” (22.9%).

On December 2013 alone, ABS-CBN again ended the year with a bang by maintaining its monthly leadership over rival TV stations garnering an average audience share of 43%, or 10 points higher than GMA’s 33%.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

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12 Comments on ABS-CBN is Most-Watched TV Network for 2013

  1. hiyanghiyanamanakosau // January 9, 2014 at 10:54 pm //

    malaking weh

  2. Congratz kapamilya!!! true naman talaga, kasama sa visayas at mindanao pati na rito sa ibang bansa walang tatalo sa ABS CBN!!!

  3. PUSO ANG UNA. Hahaha hindi ma-claim ng GME na no.1 cla sa survey at walang maipakita sa tv kaya dinaan na lang nila sa mapanlinlang na mensahe :p

  4. At least ang kantar consistent, ang agb kelan ba huling naglabas ng data na kompleto? And speaking of credibility, sino ba ang may current cases of manipulation here in the phil and in other countries? Ito pa, magkaiba ang data na pibapalabas ng TV5 at GMA na parehong subscriber ng AGB. Pareho silang panalo sa ratings game DAW! Hahaha. At akala naman nila maloloko nila mga advertisers. Kaya kahit mas mahal ang ad rates ng ABS mas marami pa rin ang commercial loads na pinapalabas sa kapamilya channel. Kaya BOBO at TANGA lang ang maniniwala sa AGB!

  5. d n need pagtalunan yan s mga commercial p lng puro abs artist ang marami, lalo na sa mga pelikula. kung tlgang malakas gma e d sna marami din cla ginagawang pelikula pra sa mga artist nila.

  6. John Santos // January 9, 2014 at 12:19 pm //

    The data are very detailed unlike AGB

  7. KANTAR/TNS IS THE SURVEY DEPARTMENT OF ABS // January 9, 2014 at 8:37 am //

    Sinong nagsabi? Kantar pala… alam na!!!

  8. edwin nagpacan // January 9, 2014 at 5:53 am //

    wag ka ng umapila julian,kapamilya no.1

  9. Ryan sure ka na puro kapuso ang batanggas? Eh mismong governor nyu nga solid kapamilya! And fyi ang report na yan yan ay national rating, ibig sabihin buong pilipinas! Gets mo?! Loser! Haha

  10. Kalukuhan itong kantar media, magpunta ka sa amin sa Batangas puro GMA show ang pinanonood ng mga Batanguenio lalu na ang sa afternoon show. Bayaran ka Kantar ulol!!!

  11. im not a loyal // January 8, 2014 at 6:47 pm //

    congrats kapamilya!proven naman talaga yan eh,abs cbn the philippines largest network!!!!

  12. Sino ka Julian V. Jupiter para mag utos na ilabas ang daytime?

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