Data from Kantar Media, formerly Taylor Nelson Sofres or TNS, showed ABS-CBN has a 44 percent audience share vs. GMA’s 30 percent for the period of 1-14 June 2010.
Mega Manila is also going Kapamilya as ABS-CBN got a 36 percent audience share or three points higher than GMA’s 33 percent. Year-on-year, ABS-CBN’s audience share in Mega Manila grew by .8 points from 35.2 percent in June 2009, while GMA’s audience share lost 7 points from 40 percent in June 2009
ABS-CBN’s, on the other hand, kept its stronghold in Metro Manila with its lead widening to 38 percent vs GMA’s 30 percent.
Meanwhile, 14 out of the overall top 20 programs nationwide for 1-14 June 2010 are produced by ABS-CBN.
“Agua Bendita,” topbilled Andi Eigenmann, is number one with an average rating of 39.5%. ABS-CBN’s newly launched teleserye “Momay” starring child superstar Xyriel Manabat also proved to be a strong contender occupying the 9th spot with 25.7%.
When it comes to news, most Filipinos watch “TV Patrol World.” It is the number one new program with an average rating of 33.2 percent, ten points higher than rival “24 Oras” (22.2%). During Election Day, the whole nation tuned in to “TV Patrol World” for election-related news and information as it topped the national TV ratings survey on May 10 with 31.5% trouncing its competition “24 Oras.”
The country’s biggest talent-reality show “Pilipinas Got Talent” topped weekend programming. Its finale held last June 6 at the Araneta Coliseum hit a whopping 43.8 percent, the second highest weekend rating recorded by Kantar Media after Pinoy Big Brother Double Up’s Big Night (44.6%).
Other programs in the overall weekday and weekend Top 20 include “Kung Tayo’y Magkakalayo” (34.9%), “Maalaala Mo Kaya” (34.2%), “Rated K” (29.2%), “Agimat presents Elias Paniki” (27.5%), “Rubi” (27.2%), “Sharon” (23.7%), “Goin Bulilit” (23%), “Pinoy Big Brother Teen Clash 2010 (Weekday)” (19.1%), “Pinoy Big Brother Teen Clash 2010 (Saturday)” (18.5%), and “Kapamilya Sunday Blockbuster” (18.3%).
Aside from dominating the ratings game, ABS-CBN continued its winning streak by bagging major recognitions at the recently held 2010 Rotary Club of Manila (RCM) Journalism Awards. ANC won as TV News Station of the Year while DZMM took home the Radio Station of the Year trophy. Anchor Ricky Carandang, on the other hand, was proclaimed Broadcast Journalist of the Year. Karen Davila also received the distinct honors of being one of the Young Global Leaders for 2010 by the World Economic Forum while senior reporter Nina Corpuz was awarded the Media For Labor Rights Prize, a journalistic prize given by United Nation’s International Labour Organization (ILO).
Kantar Media/TNS is a leading market research group in the world with a proven track record in audience research measurement systems in 32 countries. It started releasing its national television audience measurement (NUTAM) data on February 2009 with panels, composed of 1,370 representative households, covering urban Philippines and reporting on seven sectors namely NCR, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.